The rapid expansion of the online world has dramatically improved the eCommerce landscape. These days, anyone can start a business without the hassle of setting up a physical store and reach a wider pull of customers and prospects. If you have an eCommerce store that you want to take to the next level, there are tips you need in your arsenal to expedite your journey. Here are some of the more encompassing and practical ones:
Guarantee customer data security
Most online shoppers are tech-savvy and aware of the dangers of sharing their personal and financial information online. Fraudsters are also keen to exploit the many weaknesses that keep showing up with the addition of new and more complex features to eCommerce platforms.
To ensure eCommerce safety and elicit confidence and loyalty from customers, you need to patch up these vulnerabilities and ensure your visitors know about it. Some of the attacks to beware of include SQL injections, malware infections, DDoS and DoS attacks, brute force tactics, and cross-site scripting. Consider performing regular SQL checks, involving experts in data and payment processing, keeping your site updated, and monitoring everything you download and incorporate in your website.
Make the shopping experience smooth and easy
One of the biggest downsides to operating an online business is the fact that customers can’t touch products before purchasing them. Coupled with the complexity of navigating websites and apps, this challenge can drive away even the most willing prospect. Whether you sell goods or services, the customer shouldn’t struggle to scrutinize what you sell, paying for it and following its shipping progress. If possible, detail the process in a blog, and make the checkout process short and straightforward. Additionally, provide information about reverse logistics for when customers have to return products.
Make your site searchable
No matter how mobile-friendly, responsive, user-friendly, and attractive your eCommerce site is, Google and other search engines will still have the most say on how many new visits your store gets. That’s where search engine optimization comes in. Ecommerce SEO makes it easy for search engines to determine what your store sells and when to display it in their search result pages. Upon launching your website, your priority should be to ensure all on-page and off-page SEO aspects are addressed. Invest in white hat optimization techniques and avoid anything that might get you penalized.
Optimize your site for mobile access
Mobile optimization is not an added advantage to online businesses; it’s a necessity. Smartphones are now the device of choice for most internet users, meaning most of your shoppers are likely mobile users as well. To enhance the experience of these customers, you have to ensure that your site looks as neat and loads as seamlessly on mobile as it does on PC. You might as well consider having your site developed for mobile from the onset in place of optimizing it later.
Make use of social media
Social media looks set to topple traditional search engines as the first point of search for online shoppers. Virtually everyone who has a smartphone is on social media now. A great deal of this population actually gets the idea of purchasing a product or service on social platforms. By placing your business and product on Facebook, Instagram, TikTok, and other major platforms, you bolster your online presence and potentially draw the attention of people who didn’t even know they needed your product. What’s more, social media makes it easy to interact with your customers and address any questions and concerns they might have, all on platforms they are familiar with.
Think from the customer’s point of view
Thinking from the customer’s point of view is an underrated tactic when it comes to enhancing business growth. The eCommerce world is brimming with businesses, and customers will ditch yours for the tiniest of mistakes. Ensuring your product or service is tailored to the typical customer’s expectations can immensely add to whatever strategy you have in mind and give you the edge over your rivals. You can understand your customers better by collecting feedback or studying your more successful competitors.
Post high-quality visuals
Posting high-quality pictures, infographics, and videos is an excellent way to make up for the customer’s inability to see and touch the product in person before buying. First-time buyers are usually wary of being defrauded and will look to get a clear view of a product before paying for it. Your visuals should be clear for this reason. High-quality Amazon-style pictures can greatly ease pre-purchase product scrutiny and help make your eCommerce store look credible.
For this, you need a professional camera and the help of an expert editor where necessary. You might also want to invest in editing software for aesthetic consistency across your videos.
Narrow your focus
Whether you have an existing eCommerce store or plan to launch one, focusing on a few products provides you with a better chance of standing out from the crowd. Being too broad not only divides your attention but also costs you more as various products require different forms of storage, handling, and event marketing expertise. If your business is already up and running, look at the products that aren’t moving fast and scrap them. Get more of what’s selling, and focus your attention on them.
Improve your customer support
Thanks to their non-contact mode of operation, eCommerce stores need stronger customer support than their brick-and-mortar counterparts. Online shoppers will have many questions about a product they haven’t used before, and finalizing a deal might require more than one phone call. Additionally, concerns about shipping will most likely be channeled to the business even when a third party is responsible for it. Your business will thus need a bigger support team and specialization to address various concerns more easily. The use of AI chatbots might also come in handy if you want to cut back on labor costs.
Expanding an eCommerce store is difficult due to the stiff competition in the online world. However, with the above tips, you can create a winning strategy and transform your growth curve.