Why You Need to Have Video Content As a Part of Your Marketing Strategy

August 17

It is a well-known fact that video content is one of the key tools in your marketing arsenal. However, many people fail to realize how essential video marketing can be for today’s users. When executed well, a video marketing campaign can provide a brand a wide reach and will also generate interest in the brand, as well as potential leads. If you haven’t started using video content for your marketing campaign, you might want to consider doing so for the following reasons:

Video Content Can Be Used in Many Ways

Video content can be posted on a wide variety of platforms and it can be used in many different ways to cater to your target audience. For instance, social media platforms such as Snapchat, Instagram, TikTok, and YouTube allow users to share videos that disappear after 24 hours (stories). This is useful for establishing a more direct form of communication with your audience.

Live video is a great tool to live stream your content and to gather real-time responses from your audience as well as a means to do live chats. Webinars, on the other hand, are useful for answering specific questions that prospective customers have about your brand and product and they can also be useful in establishing your brand as an authority in its chosen niche.

Most People Prefer Video Content

Modern technology makes it easy to create and share video content on the market, but it also makes these videos accessible to anyone who has access to the internet. Video content is easily the most consumed form of content across all social media platforms. In fact, in 2017, the YouTube blog revealed that users watch more than a billion cumulative hours of content daily.

They Are Great for SEO

YouTube videos can be used to target keywords, and are often used to boost the search ranking of business websites on Google’s search index. Google recognizes that most users prefer to consume video content, which is why the search engine usually presents search-related video content at the top of their search results page.

This means that publishing content that’s relevant to your brand and niche can potentially put your brand on the front page of the internet. That alone is worth the trouble of creating videos on a consistent basis.

Videos Are Cost-Efficient ROI Marketing Tools

While the value you get out of your videos depends on the quality of your content and on the manner they are organized, the fact remains that videos are a low-cost way to market your brand, especially when you consider how far mobile technology has progressed over the past decade.

Not only are most smartphones capable of recording good quality videos, but there are also plenty of video editing software tools that are easy to use. Couple this with the fact that there are plenty of sources for free stock videos, and you have an extensive repository for content that can help you create high-quality videos. Spending less on video content means that you’re more likely to gain a positive return on investment.


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