Let’s skip the basic “what is SEO” sort of questions and get right to the meat. We asked 1DigitalⓇ Agency, a leading eCommerce SEO company, these top questions related to eCommerce SEO. Here’s what they told us.
Does my business need eCommerce SEO? Or more importantly, why?
It’s not so much that every business needs eCommerce SEO services as that all businesses can benefit from them. All businesses, even those that rank effectively for a large cohort of competitive keywords, have room for improvement.
As for the reason why it’s because eCommerce SEO services will help boost an eCommerce store’s rankings for key search terms in the search results. Over time, SEO services will raise organic traffic, providing new leads and revenue streams.
How is eCommerce SEO different from regular search engine optimization?
This is a great question, and for the most part, eCommerce-centric SEO and regular SEO are not different at all. The basic differences are these. You don’t just want a boost in organic traffic from eCommerce SEO – you also want a corresponding increase in conversions and sales.
That brings us to the other difference between SEO for eCommerce and the other version, which comes down to search intent. Ideally, with eCommerce-focused SEO, you want to target keywords that are closely aligned with an intent to buy the products you sell. That’s why eCommerce optimization campaigns will often go after long-tail keywords including the words “buy,” or “near me,” because these are so closely aligned with user intent to purchase in their given markets.
How long does it take to usually see results from an eCommerce SEO campaign?
Results vary significantly by the client, but it is rare to see substantial results in less than 6 months’ time. However, after about a year, organic results typically start to compound on themselves.
What are the most important metrics for gauging the success of an eCommerce SEO campaign?
Probably the two most important metrics you can use to gauge the success of an SEO campaign for an online store are organic traffic and conversion rates (or revenue) associated with those organic revenue streams.
If I invest in eCommerce SEO services, does that mean I don’t need to pursue other digital marketing strategies?
Absolutely not. It’s still in the best interest of your SEO strategy specifically and your online store generally to pursue other marketing activities such as dedicated content marketing, PPC, social media management services, email marketing services, or others. Each of these has advantages that round out the results of the others. For example, SEO is great for organic growth, whereas PPC is ideal for targeting competitive keywords with high search volumes in the short term and email marketing is optimal for CRM.
What’s the difference between off-page and on-page optimization? (Are backlinks really that important?)
On-page SEO refers to all of the rankings signals that are actually attributable to your website, like content (blog posts, title tags, metadata associated with product pages, category pages, and elsewhere) and structure (like internal linking). It may also refer to elements of technical SEO like site speed and security. Off-page SEO mostly refers to link building through third-party websites. External links, or backlinks, increase both your domain authority, help your site rank higher for target keywords, and increases referral traffic.
Does blogging help SEO?
Blogging absolutely helps SEO, and an optimized content stream is one of the foundations of an SEO campaign. Blog posts that vary in length, topic, and keyword density as well as in what material they actually address will improve both your user experience and your organic rankings for key search terms.
Why is my eCommerce website not ranking?
There are many reasons that your eCommerce website might not be ranking. It could be that you are targeting low-volume keywords that are poorly associated with search intent. It could be because your website has been spammed with toxic backlinks. It could be because your content is thin or because you have too much duplicate content. It could also be simply that your website is too new. Any of these features can drive up bounce rates or make it difficult for your website to rank at all. The only sure-fire way to see what’s impacting your eCommerce business’s SEO is to invest in a quality eCommerce SEO audit.
Does duplicate content really hurt my SEO score?
Duplicate content not only hinders your ability to rank for given search terms and keywords, but it can actually result in a penalty from Google. It doesn’t matter if a manufacturer’s content is good – you need your own.
If we’re being honest, we could have asked about a hundred more questions about eCommerce SEO before we even got through the most frequently asked versions, but these are some pretty common ones nonetheless.
However, when you need a thing done right, sometimes you need to do it yourself. If you still have questions lingering in your mind about search engine optimization, you might as well go to the source eCommerce SEO Agency itself. Visit 1DigitalⓇ Agency at 1DigitalAgency.com today to learn more or reach out to their SEO experts directly at 888-982-8269.