As a video marketer, you might find that one of your main tasks is in the area of post-production editing. This means that you’re going to have to seamlessly weave all of your shots together and edit out anything that seems to point away from the message you intend to convey.
This can sound intimidating if you are a beginner. One way to ease the stress is to remember that there are multiple ways to edit, especially by using good video editing software. Even if you do not have easy access to video editing software, there’s good news. YouTube offers a web-based editor for all users of the platform.
Video marketing is vital to the success of a company’s marketing strategy, and the success of the company. However, video editing seems to be a daunting task for beginners, especially those on a budget. As mentioned before, there are some free ways to edit your videos by simply using YouTube’s editor!
How to create a Video on YouTube
YouTube is an internet video platform that provides the functionality needed to record, upload, and share videos. To create a video on YouTube, you need to learn how to use it. Even though YouTube is among the most popular viewing platforms on the internet, not all the videos you come across are edited to perfection. This article will take you through its functions and help you become a top-notch video editor.
How To Edit Videos For YouTube
The editing process generally begins after all video and audio elements have been finalized, and your focus shifts to bringing everything together as a whole. As you edit the videos you’ve captured into high-quality projects that engage audiences, it’s important to keep in mind some of the best practices for post-production so that your end result resonates with viewers.
- Engaging thumbnails for each video: Your thumbnail is the first thing people see when they find your video. To grab their attention, you start by making a thumbnail that’s appealing to the eye. You might even try showing a preview of your video or a specific moment in the video to stir some curiosity and entice viewers enough to watch your entire video.
- Storytelling: When you work on your videos, make sure they are coherent. Use examples and illustrations to build on your storytelling. This will help create a better flow and engage your audience. Make sure you get the basics of storytelling right. This will help guide you through editing. To tell a story successfully, we must start at the very beginning. There are many kinds of stories: real-life, action, horror, sci-fi, the list is endless. But all good stories have one thing in common, regardless of genre or type. They have a good beginning and a satisfying end. Try to weave this in when you edit your videos. No one likes a badly-told story. Edit your videos in such a way that they are crisp and contain all the main elements of the story.
- Engage and captivate your audience: One of the easiest ways to get your audience interested in and engaged in your videos is through the use of graphics or visual elements. It’s important to choose an element that helps tell your story – you also want it to match with the theme of the video (you wouldn’t want to use a tropical image for a make-up tutorial). When selecting a graphic or design element, you need to consider that most people watching videos on their smartphones won’t be able to see them, so think about how they will look when displayed on different devices.
- Create a style for your video editing: Now that you have a baseline edit, make sure that every video gets key components from that template. These components include at least master and secondary color corrections, transitions, chyrons (cutaway text), and music. Create your own library of elements to save time when actually making the video. If you already have your edits in place, then make sure you add anything that will enhance or change the look of your videos such as special filters provided by Youtube. You could also add fullscreen clips to show off some interesting elements in your videos.Let’s look at an example. You may want to attract your viewers’ attention with a dramatic scene in the beginning, as you know they will stick around just to see how it plays out. Now you have an exciting opportunity to build momentum for your audience. It will make the rest of your content delivery much smoother if you keep the same attention-grabbing formula throughout all of your future videos.
- Keep it simple: Though it’s tempting to add as many details and features into your project, it’s also important to keep things simple and not overwhelm your audience. Some great elements can be used in moderation, such as supplementary images or designs. It’s all very exciting, but remember that too many glitches or exaggerated sounds and music could distract from your video content.
- Take a break: Editing videos can become very exhausting if you spend too much time in front of a computer. You start tilting off the course and feeling like “this video is bad” when what you really have to prioritize is rest. Quality is also likely to suffer if you spend hours trying to edit a video. Try to organize how you approach video editing. Plan ahead what you want to achieve in a day, and work to achieve those goals. Remember to set realistic targets or you could lose your creative energy.
It is most essential that you have a thorough understanding of the features of any video editor that you are using to be able to take maximum advantage. So, ensure that you spend enough time playing around and exploring functions on a video editor.