In January 2022, 1 billion users were active on TikTok. This fun and exciting platform are available in more than 150 countries, and it is one of the most downloaded social media apps in over 40 countries.
This is the reason why many businesses, brands, and even content creators leverage this platform to expand their online presence. Although there are several other ways to increase followers and engagement, using the best TikTok growth service tool can also help in targeting niche-specific followers every month organically.
Whether you want to promote your brand or business on TikTok, you need to think like an influencer to help you achieve your main goal. Of course, even if you want to become an influencer on this platform, your strategy should be the same. Keep reading this article to learn!
What is an Influencer?
An influencer “influences” the purchasing habits of the consumers due to the authority/trust they have built-in their niche over the period of time. In this modern digital era, nothing beats influencer marketing.
Even on TikTok, content creators (or influencers) collaborate with brands to promote their products or services. Obviously, they need to have a certain number of followers and engagement rate.
However, the way influencers think and handle TikTok reach and growth can also help businesses and brands. Let’s jump into several ways to help you achieve the same!
Ways to Think Like an Influencer for TikTok Success
1. Encourage User Engagement
The TikTok algorithm is quite unique as compared to any other social media site. It focuses on the likes and dislikes of the TikTok users by analyzing how long they interact with a certain type of content and on which videos they most often leave a comment or like.
This allows TikTok to show the videos on their “For You” page that are most relevant to their interests. Therefore, it’s essential that you encourage your followers/audience for comments, shares, and likes.
The higher the engagement rate, the more will be the reach of your videos. This will increase your brand exposure and expand your audience to help with sales and profits.
Depending on the kind of video you’re posting, you can always initiate a conversation by writing a question in the caption. Always try to reply to the comments of the users. The best thing about TikTok is that you can even reply to a comment by posting a video for it.
2. Be Niche-Specific
With a billion audience to entertain and numerous TikTokers, you need to be niche-specific with your account to lure the audience into following you. There are plenty of niches you can choose from. Such as,
- Beauty
- Fashion
- Entrepreneurship
- Comedy
- Food
- Motherhood
- Gaming
- Home décor
- Travel
Still, these niches are quite broad, and you won’t be able to target a relevant audience, which is imperative for engagement, reach, and growth.
So, for example, if your niche is food, you can choose to create videos on a vegan diet, gluten-free diet, or food recipes or tips for people with certain diet restrictions.
In addition to this, your niche should be of your interest too, so you don’t get bored with creating content every day.
3. Post Regularly
If you don’t post regularly, how do you expect to increase your reach and audience quickly on TikTok? Unlike other platforms like YouTube, the videos on TikTok last for a few seconds, therefore, they are digestible and leave the users craving for more.
You may have to post a few times every single day on TikTok for an entire week. You can even use a content planner tool to help you schedule all your videos for the next week or even day, so you don’t miss out on a single day of posting.
4. Follow the Latest TikTok Trends
TikTok trends keep changing almost every week. If you see a hashtag trending on a day, chances are it may not last longer than a week. However, following trending hashtags and popular sounds to create TikTok videos will help you capture a new audience.
In order to explore trends, click on the “discover” option at the bottom of the app interface, and you will be able to see trending hashtags and sounds. Also, make sure you stay relevant to the trends and don’t follow them blindly, as being irrelevant may risk you losing your current followers too.
5. Think Outside the Box
Your niche or brand will greatly depend on the kind of content you want to create and post on TikTok. TikTok is all about being super creative and wacky, but this may not work for every kind of business.
For example, if your business is inclined towards a more serious topic, you should tailor your content strategy accordingly.
On the other hand, if you own a clothing brand, you can follow a dance trend on TikTok and show new pieces of clothing in a video in creative ways.
6. Analyze Your Competitors
Whether you want to become a TikTok influencer or to establish your business/brand on this social media site, you should keep in mind that there will be a lot of competition, so you can overcome it and achieve your primary goals.
So, before you create and finalize your content strategy, take a look at your competitors’ accounts. By analyzing your competitors’ accounts, you will be able to notice what kind of content they are posting and what is lacking in their posts.
You can also find what your competitors’ audience likes the most by checking out the videos with the most likes, comments, and shares. Then, take inspiration from them and create an even better content strategy to overcome competition on TikTok.
7. Monitor Your TikTok Analytics and Update Accordingly
Your content strategy can’t remain constant for a long period of time. Instead, it’s better to monitor your analytics by going to settings and viewing the analytics of your account.
The in-built TikTok analytics tell you about your followers and content and also give you an overview. You can assess demographics, the average playtime of your videos, traffic source types, etc.
Therefore, you should regularly monitor your statistics and update your content strategy accordingly to make sure you create content that resonates with your audience and that they genuinely like engaging with it to help with whatever your primary goals are.