How esports is evolving the sports betting landscape in a way never seen before

April 22, 2022

The popularity of esports is clear for all to see within the sporting fraternity and the impact on the next generation of sports fans has taken hold exponentially.

Fans, players, and pundits have never had so much choice at their disposal within the esports sphere and the accompanying markets are growing at a rate of knots.

As with all sporting and societal booms, the financial ramifications of a sport being thrust into the public limelight see a barrage of conglomerates all lining up to get their share of the rather significant pie.

One of the principal markets that have coincided with the growth of esports is the esports betting industry and sportsbooks offerings all over the world have been very quick to add esports betting options to their roster.

The impact of the COVID 19 pandemic was untimely for all but esports and esports betting were two industries that were clear benefactors of the change in people’s lifestyles, with most people having to source their entertainment from the comfort of their own homes.

Never have esports been so popular, with the connectivity the games afford and the communication streams they create, playing and watching esports become the relative norm for most consumers.

Consequently, the esports betting markets emerged, offering punters the chance to place bets on esports events and keep up to date with the happenings through live streams.

Convenience is at the heart of the offering for esports betting fans, with a constant stream of events and markets to bet on, punters are truly spoilt for choice.

Esports staples such as DOTA, FIFA, and League of Legends are played all over the world, on a 24/7 basis and punters can access a huge number of markets with every fixture that takes place.

This convenience isn’t afforded in the more traditional sporting landscape, with athletes needing to rest and recover in between matches and the regularity with which punters can bet on esports has the potential to revolutionize the sports betting landscape the world over.

In addition, esports as a concept is a broader church than most other traditional sports offerings and all interests are catered for.

Betting on esports versions of ‘normal’ sports such as F1 or NHL is very popular, but strategical games such as first-person shooting games like Call of Duty or multiplayer online battle arena games like Fortnite cater to the needs of every potential esports betting enthusiast.

As a result, esports are able to entice a wider range of punters and players to their betting markets, which will have a direct impact on the number of people placing esports bets worldwide.

Few technological innovations have revolutionized the sports betting landscape in the way that live sports streaming has and within the esports sphere, it takes on a whole new meaning.

Being able to bet on the action as it unfolds has moved online sports betting to a whole new level from the consumer’s perspective but with streaming platforms inundated with esports content for users to get stuck into, betting on esports and keeping abreast of the action has never been easier.

With esports taking hold in a variety of more traditional sporting fields, it appears to be here to stay and its transition into the sports betting industry looks set to have an impact for generations to come.


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