Some betting brands have been in operation for over a century. When we think of gambling, there are certain names that just immediately spring to mind. So, how can new bookmakers make an impact in such a fiercely competitive market? Newly formed brands can still be successful, but they have to get their formula right. Punters will be looking for something different, with modern services and features being at the forefront.
One of the first methods used by new brands is to offer a generous welcome bonus or free bet. For many punters, this is one of the biggest selling points of gambling online, rather than on the high street. Welcome offers have long been used to entice new customers into signing up.
However, new betting apps and sites will regularly introduce offers that instantly grab the attention of potential users. Of course, it is important to consider the terms and conditions involved. New brands will be wary of giving away money “for free”, introducing wagering requirements and minimum odds as a result.
Why Crypto Has Become So Important with Online Betting
Modern bookies are also perhaps more likely to recognize the demand for different payment methods. While e-wallets, such as PayPal and Neteller, have long been used by punters, cryptocurrency gains more and more power, Bitcoin in particular. A large number of punters have taken the plunge in investing in cryptocurrency of late, with some having reaped the rewards.
As well as crypto, payment methods including Apple Pay, Google Pay, and prepaid cards demonstrate the desire of customers to move away from traditional credit and debit card transfers. Such options must be offered by new betting brands, due to their convenience, speed, and security.
Sports Betting vs Casino Games
Previously, there was a clear distinction between players who enjoyed betting on their favorite sports teams and players to those who prefer wagering on Roulette and Blackjack. However, as you may well have recognized, customers are increasingly keen on having both options on the same platform.
Along with lotto, bingo, and poker titles, betting brands that can offer the best of both worlds will stand a good chance of success. When available, users can move seamlessly from football and horse racing to Blackjack and video slots. However, even the most historic betting brands have noticed this change, meaning that many now have something in their pocket too in this area.
Another benefit of online betting, in particular with new brands, is that new features are being developed regularly. In recent years, live streaming, bet builders, and cash out are among the features to have been made available to punters. Each brings its own unique benefit. Live streaming makes following your sports picks hugely exciting. Meanwhile, bet builders allow bettors to customize their wager down to the finest detail. Finally, cash-out makes it possible to settle bets early, either to cut losses or guarantee a profit. Due to their popularity, such features are almost a must-have for new betting brands.
Away from features, newly established betting sites and apps will also perhaps offer higher odds. Whether it be through price boosts or just competitive general pricing, odds are ultimately the only factor that determines how much punters make from a winning bet. The best new betting brands offer regular value to their customers, which will certainly please self-proclaimed sports experts.
New vs Old: How to Make Your Decision
To the uneducated, online betting platforms will all appear very similar. However, delving deeper will allow those in the know to uncover a lot more. So, when deciding whether to register with a new or old brand, there are a number of factors to consider. Firstly, it is vital that punters work out whether a brand is safe and reliable. Operators must be licensed and regulated by a recognized gambling authority, while encryption technology and firewalls are among the must-have security tools.
Potential users should certainly check out the opinion of former and existing customers. Even new betting brands will have reviews, which tend to be accurate. Of course, some punters will complain about the smallest of things. However, if an operator has received negative feedback in a number of areas, they are likely to be worth avoiding. It can take new betting brands some time to build a positive reputation.