4 Do’s And Don’ts Of Link Building

June 13, 2022

Backlinks play a crucial role in your search engine optimization (SEO) and website ranking. This is why proper link building is necessary to establish a solid online presence. Without effective link-building practices, it can do more harm than good, resulting in hefty penalties.

Unfortunately, there’s no secret formula for the best link-building practices since search engine algorithms change constantly. However, there are some ways to stay on the top of your link-building game and avoid any possible penalties. To achieve your link-building goals, visit https://linkflow.ai/ or other link-building websites to work with the experts in the industry.

Aside from working with professionals, it’s better to know the do’s and don’ts of link building to get the most satisfactory results:

Do’s Of Link Building

1. Do Focus on Creating Valuable Content

One of the best ways to build quality backlinks is to produce valuable content. Generally, good link building starts with link-worthy content, which involves writing well-researched and detailed articles.

The type of content that most websites will link to includes:

  • Infographics
  • Case studies
  • Interviews with experts
  • Tutorials
  • Guides
  • Statistics-based articles

The golden rule when creating valuable content is to do thorough research. The more research you do, the more people will likely link to your content and the more unique it’ll be.

2. Do Keep Consistency in Mind

One of the link-building hacks you should know is to keep consistency in mind at all times. Consider investing in quality backlinks consistently instead of having periods of sudden activity and silence.

Create long-lasting and solid relationships with influencers and bloggers in your niche so that you’re constantly connected with their audience. Churn out guest posts and quality content regularly and promote them across high authority websites.

3. Do Consider Backlinks on Relevant and Authoritative Websites

When it comes to link building, it’s essential to note that not all links are made equal. The quality of backlinks must be your priority instead of focusing on quantity. If possible, pursue opportunities on educational websites, reputable organizations, industry publications, and authoritative news.

Always opt for opportunities relevant to your client’s or company’s industry. Even if the domains aren’t highly authoritative, it’s worthwhile if it’s relevant for both sides.

4. Do Analyze the Competition

Like any digital marketing strategy, it’s always wise to check what your competition is. In link building, it can provide you with insights that you can implement or practice.

To analyze your competitors, use online tools to check similar websites to determine where their inbound links are coming from. This may offer you a goldmine of link-building ideas and possibilities.

For example, if your competitors have written several guest posts, check if you can do the same in a better way. If magazines or news sites have mentioned your competitors, know which authors published the content and try to pitch them a better one.

Remember that you’re trying to outrank your competitors. If they have better quality backlinks, it’s time to level up your link-building strategy and beat them in the search engine results pages (SERPs).

Don’ts Of Link Building

1. Don’t Buy Paid Links

Even if reaching out to companies via directories provides an excellent opportunity, any third-party websites that are asking you to pay for links are something you should avoid. Investing in paid links may hurt your brand’s reputation, especially if the backlinks are low quality. If the search engines perceive your external links as being manipulative, it’ll negatively affect your search engine ranking.

However, if you feel compelled to pay for links, do your due diligence and check whether or not the company offers high-authority backlinks and includes links naturally. If not, the search engines will recognize it and may consider your business to be spam. So, always be cautious with some companies offering link-building opportunities because not all of them are reliable.

2. Don’t Spam

One of the things you shouldn’t do in link building is spamming for no reason. When you’re linking, emphasize what you want to get from linking to your website. It’s wise to link to products or content you think users can benefit from instead of doing linking for the sake of link building.

Linking to a relevant website is an excellent way to promote your website. But if there’s a link that has nothing to do with your website, it can be a spam link, which can be detrimental to your website ranking.

Take note that link building isn’t only about getting in front of your target audience. If you want to reach your potential consumers, avoid using spam links and focus on quality links that will benefit your audience and website.

3. Don’t Stop After One Link

If you’ve succeeded in getting a quality link on a relevant and trustworthy website, your link-building journey doesn’t stop there. While you can enjoy increased traffic, you should acquire more quality and strong links to stay ahead of your link-building game.

Sometimes, it’s best to have a mixed quantity of links. For instance, while reciprocal links are good in moderation, never put everything on one page. Instead, try to spread your links around your content to cover a few bases.

It may also come in handy to get and try links on your other website pages. If you think most links go straight to your homepage, create other links to landing pages, blogs, and category pages. However, while acquiring more links is essential, you should never go overboard and think of quality for link building. Besides, no backlinks are better than using bad backlinks.

4. Don’t Practice Keyword Stuffing

Another thing to avoid when building quality backlinks for your website is unnatural keyword stuffing. It’s also vital to prevent repeating when suggesting particular anchor texts in your backlinks. When a search engine ranks websites, it favors those that show a quality range of anchor texts in their backlink profiles.

Search engines also prioritize content with relevant keywords, natural keyword placement, and optimal keyword density. So, if you want to nail link building, be careful with incorporating your anchor texts and keywords in your content.

Wrapping Up

There are no universally recognized techniques or tactics for link building. Some methods can be beneficial today, but they may harm your website in the future. So, make sure to keep the above do’s and don’ts of link building in mind and focus on quality over quantity. It may also come in handy to work with link-building experts to effectively meet your needs and goals.


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