As the digital world grows, you need to keep up with it to stay in business. Digital marketing is one way to do that. Many digital marketing tools can help your business succeed in international commerce and local sales if you know where to look. Here are seven of the best digital marketing tools out there today and why you might want to consider using them as part of your marketing plan.
SEO Tools
Search engine optimization (SEO) is essential to the digital marketing mix. If you have a brick-and-mortar or online store, your customers will often find you through search engines like Google. In addition to ensuring that you have optimized your site for search engines, you can also use some great website analytics tools to measure how well your website is doing. An experienced digital marketing expert provides SEO consultancy services on SEO strategies such as;
- On-page optimization – this is done by including keywords in the text on your site so that they will be found more easily by Google.
- Off-page optimization – this includes getting links from other sites to increase the ranking of your site on search engines.
- Keyword research – finding out what people are looking for when they do searches and tailoring their experience accordingly.
- Site analytics – understanding what content resonates with visitors, where they’re coming from, where they go after visiting your site, and much more.
- Competitive analysis – knowing who your competitors are, what keywords they rank for on search engines, and much more.
- Heat map tool – this type of tool shows you where people click most on the page to see if there are any issues with navigation or calls-to-action.
SMS Marketing Tools
In this day and age, it feels like it’s impossible to go a single day without a cellphone. People use their phones for practically everything, whether it’s to order food, text friends, or to look up the answers to questions online. In order to implement an integral marketing strategy, you need to incorporate business text messaging into your mix. SMS marketing is an extremely powerful way to reach your entire customer base within seconds. In addition, text messages have 90% open rates, meaning there’s no better way to send out notifications, special deals, discounts, event invitations, appointment reminders, etc.
Programmatic Tools
Programmatic advertising is a form of marketing that uses automation to deliver ads more effectively. An experienced digital marketing agency will use programmatic tools to help you reach your target audience more efficiently and at a lower cost. Examples of programmatic softwares that can help power your business include;
- OpenX- With headquarters in Silicon Valley, this ad management platform has access to extensive networks and allows publishers to monetize their content through advertising.
- ProximityOne- An open source project dedicated to producing APIs for app developers, this tool helps developers create location-based applications with greater accuracy. It also provides real-time analytics for companies looking to track customer behavior and foot traffic.
SEM Tools
Search engine marketing (SEM) is the first step in driving traffic to your site. The most basic form of SEM is search engine optimization or SEO. Hiring an experienced professional for this task is a good idea, as it can get quite complicated. Some other SEM tools that can help you with local commerce are;
- QR codes
- Email campaigns
- Paid banner ads on websites
- Video advertisements on YouTube
- Display ads on social media sites like Facebook and Twitter
- PPC ads on Google, Bing, Yahoo!, and other search engines
However, it would help if you involved SEM management experts when implementing these strategies to help you achieve your goals without making costly mistakes.
Social Media
In today’s digital world, social media is a powerful tool that can help to reach new customers and grow your business. But with so many platforms to choose from, it can be overwhelming to know where to start. Whether starting or running campaigns for years, it’s crucial to manage all your social media accounts in one place. You can schedule posts ahead, so you don’t have to worry about updating on the go.
However, engage an agency to manage social media to help you get the most engagement possible and manage your online reputation. A digital marketing agency will help you manage multiple social networks from one dashboard, create custom profiles for each account so updates appear seamless, and provide analytics reports so you can see how well your efforts are paying off.
Content Marketing
Content marketing is a digital marketing strategy that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. When it comes to content marketing, quality is critical.
Your content should be well-researched, original, and engaging to capture attention and build trust with your audience. You want to create something people will want to read and share again. You can contact Singapore digital marketing agency to help you with the most effective ways of attracting traffic to your website or blog.
Apps
Mobile apps are integral to a retailer’s e-commerce strategy, and the use of these apps is expanding in commerce. The retail industry is not immune to the challenges many enterprises face when adopting new technologies. However, retailers who want to stay competitive must embrace digital marketing services from a reputable marketing agency.
Mobile applications provide consumers with convenient shopping on their own time. Retailers also have access to data they can track on their customers, such as: where they live, what age group consumers belong to, the products their consumers like, how often they buy from the company, and other data points. A mobile app can generate up to 20% more revenue for a company than those without an app.
Conclusion
If you’re looking to start or grow a business that does commerce locally and across borders, there are some digital marketing tools you should be aware of before taking any action. These include SEO, social media, email marketing, and more. Utilizing these tools allows you to reach new customers and keep existing ones returning for more. These tools are an enabler for success in today’s digital world. They make it easier than ever before to take your business global and create customer loyalty at the same time.