When we talk about business then email is considered as the most preferred communication channel. Successful business involves email marketing and its foundation is nothing else than a valid email address. I’m sure you would agree? The email addresses that are collected are only 10% correct and accurate. And so it is important that your email address list is error-free and the best way to get it is by using email validation.
Have you heard of the concept of email validation? Here is everything that you need to know about email validation and how does it work?
What is Email Validation?
The process that verifies the validity and deliverability of email addresses is known as Email Validation. It is a swift procedure that identifies the typos and checks whether they are purposeful misdirects or honest mistakes. It also confirms that a particular email address exists or not with Yahoo or Gmail like reliable domains. And this seems to be an important step as it helps to organize and clean your email addresses list, along with protecting the email sender score and maximizing the email program’s efficiency.
Why Should You Validate Email Addresses?
There are a few reasons why you need to validate your email addresses. There are various benefits of verifying the list. Here are the three main reasons-
- Eliminate hard bounces
When an email address is not valid, it doesn’t exist anymore or the user has closed it, in such cases hard bounces frequently occur. And so email validation eliminates these hard bounces.
- Reduces Spam Complaints
If you are practicing the best process then for every 5,000 email messages that you send out to your customers or clients, you should not receive more than five spam complaints.
You won’t want your email address to get blacklisted right? Because getting blacklisted prevents your mail from being received by the server of the recipient.
How does Email Validation Work?
Most of the email service providers (ESPs) offer email validation services. Also, there are free tools available that help in validating email addresses; EmailValidator and ValidateEmailAddress are two such tools. So what to do next?
Firstly, you need to upload the email IDs in bulk. Some quick checks will be made by the Email validation tools and further determine if the email addresses are valid, invalid or risky. Now, what do these terms mean?
- Valid: This indicates that the email address is error-free and is in use. As the email address exists the verification will be considered complete to the level of a mailbox.
- Risky: This term indicates that the recipient exists however the mail sent to this email address can bounce. There are some other factors that could result in its bounce.
- Invalid: Any email address is marked invalid, when it contains errors like syntax, DNS and/or mailbox errors.
How to Validate an Email?
- An auto-complete feature can help you reduce errors. So when a customer is entering their email address the auto-complete feature will allow them to choose the proper email address. This will help reduce the error caused by manual entry
- Make use of a third-party tool like NeverBounce, Clearout, Returnpath, Zerobounce or QuickEmailVerification which gives real-time feedback about the email addresses, whether they are correct or not.
- Another suitable way to validate email addresses is “Double opt-in.” So in this method, the customers who sign up for your newsletter or email list, receive an email in which they are requested to validate their address by responding. As many people don’t like this method, it reduces the overall opt-in rates of your services, but it definitely helps you collect good data.
For the success of email marketing, it is important that your emails are validated. Cleaning of email lists helps you maintain low spam rates and keep up the reputation of your email sending. And so always validate the emails before hitting the send button.