In the era of global digitalization, it may be challenging to impress society with innovative technologies. While almost everyone has at least once heard of virtual or augmented reality, the term “webXR” remains a mysterious phrase that evokes doubts. What is webXR? What is webXR used for? How does it relate to digital marketing? Navigated by these popular questions from Google’s search bar, we’ve started an interesting journey through the world of webXR.
Are you still thinking that there’s nothing that can impress you in terms of technologies? Then join us on this research path, and let’s find how webXR will lead digital marketing in the forthcoming years.
Back to the Basics: Web + XR =…?
First things first, so let’s discuss the true meaning of webXR by explaining each of its components. It’s a well-known fact that the word “web” is a shorter version to identify the worldwide web, the global Internet network. Yet, what about XR? This term stands for extended reality, an umbrella title that covers virtual, augmented, and mixed reality. Hence, “X” is a variable that can be replaced with any letter according to the particular form of computer-altered reality. In a nutshell, Web augmented reality enables users to undergo AR experience through the browser.
Here’s an interesting comparison to provide you with a deeper understanding of the described concept. Just imagine how incredibly significant web browsers were to the internet in the 20th century. They definitely were the one-of-a-kind window of opportunities for further development and dissemination of the global network.
Due to the ability to access AR/VR/MR through the web, webXR will undeniably help deliver innovative technologies to the masses more efficiently and conveniently.
WebXR from the Tech Perspective: Critical Insights on How It Works
According to ARCore, “the WebXR Device API provides access to virtual reality and augmented reality devices in the compatible web browsers. WebXR’s Augmented Reality module allows for virtual content to be aligned with the real-world environment before being displayed to users. WebXR uses ARCore to power AR experiences on the Google Chrome browser on Android devices.”
The fundamental capacities of the WebXR Device API:
- Detecting VR or AR output devices;
- Recognizing the movement vectors (direction and magnitude) from input devices and sensors and turning them into useable vectors for application;
- Rendering 3D scenes to devices at an appropriate frame rate.
What WebXR Can Propose:
With webXR, you can do everything as this fascinating technology has a limitless scope of possible applications. Here we mentioned some examples to illustrate the vast range of webXR’s capabilities:
- Entertainment-oriented games;
- Marketing-oriented games;
- Any types of 3D models;
- Immersive VR/XR artworks;
- Social media filters;
- 360-degree visuals;
- And much, much more.
Which browsers support webXR:
WebXR in Action:
- Notably, users don’t have to install any additional apps to undergo the webXR experience.
- First, it’s necessary to enter a particular address in the web browser.
- Second, when the appropriate marker (or QR code) appears on the screen, users should point their device camera at it.
- Voilà, everything is ready!
As we’ve already dealt with the webXR’s basics, it’s time to change the direction of our story. Although webXR is a perfect solution for a wide range of purposes, such as gaming or immersive artworks, it also has robust potential in terms of digital marketing.
Why WebXR Is the Best Solution for Digital Marketing?
After all, how does web XR relate to marketing? The answer is pretty clear. In the modern era of technological globalization, nobody prefers to download apps. It’s time-consuming and may be useless if a person doesn’t consider using this app regularly. This tendency negatively affects consumer behavior. A high number of potential clients refuse to preview your store or products because of the necessity to download the app.
Fortunately, this issue doesn’t make sense if we’re talking about webXR. In contrast to traditional apps, webXR applications are accessed via your browser, so there is no need for installation. Moreover, they can adapt to any devices they are used on.
Here comes another logical question: why do we still use apps? WebXR is still a young technology, while traditional apps have already gained popularity among both marketers and consumers. Nevertheless, it doesn’t mean that webXR is dead. This technology just requires some time before the web can unleash the full potential of XR.
Which Businesses Should Consider WebXR in the Forthcoming Years?
- E-commerce Businesses
- Advertising Companies
- Automotive Corporations
- Insurance Agencies
- Real Estate Organizations
Benefits of WebXR in Digital Marketing
- Time-saving (the publisher spends less time on creating and maintaining a native app);
- Easy access to your store (any consumer with a smartphone or laptop can see your product);
- Increased engagement (immersive experiences are more engaging than simple apps);
- Fun and memorable experiences (there’s no doubt AR/VR gaming experiences better catch customers attention);
- Brand popularization (your webXR apps are instantly shareable across channels);
Maybe, webXR is still not ready for mass consumption yet. However, its capabilities truly impress, making this technology a potent player in the digital market of the future day.
Our research shows that webXR is a powerful tool for both digital marketing agencies and online stores. All in all, it’s suitable for everyone who wants to present a product or event in an extraordinary and exciting way. Have you been searching for such a kind of opportunity? Or maybe you were looking for something interesting, something that may pose your business at the top of the business competition?