Have you ever thought about what happens after your business launches a mobile app? Do you think creating an app is enough to attract and retain users?
Well, the truth is, creating a mobile app is only half the battle.
Did you know that 71% of users uninstall an app within the first 90 days?
Maintaining it regularly is crucial to ensure it functions correctly and keeps users engaged. If you fail to maintain your app, it can lead to numerous challenges for your business, including a decrease in user engagement, loss of revenue, and a negative impact on your reputation.
But don’t just take my word for it. Nathan Resnick, CEO of Sourcify, emphasizes that mobile app maintenance is not an option; it’s a necessity. In other words, if you don’t maintain your mobile app, you risk falling behind your competitors and providing an outdated and unusable app to your customers.
So, let’s uncover the importance of regular updates and maintenance to ensure a positive user experience, prevent security breaches and keep you ahead in the game.
Why Regular Maintenance is Key for Successful Mobile App Development
Regular maintenance is an important aspect of mobile app development services, as it ensures that the app continues to meet user expectations and performs optimally. Mobile app maintenance is not just about fixing bugs and technical glitches, but it also involves updating the app to meet the changing user demands, optimizing its performance, and improving its user experience. Here are five benefits of regular maintenance in mobile app development:
Enhances User Experience
Continuous maintenance is crucial to keep an app running smoothly and to provide a better user experience. According to a survey by Techjury, 80% of users will delete an app if it crashes, freezes, or shows error messages. Regular maintenance can prevent such issues and keep the app up-to-date with the latest operating system and device requirements.
The below-depicted example highlights the significance of app maintenance by showcasing the removal of unused or abandoned features. This process creates room for new and improved features and functionalities to be added, enhancing the overall user experience.
App maintenance should also include updating the app with new features and functionalities, improving its user interface, and optimizing its performance to provide users with a seamless and hassle-free experience.
Increases App Performance
Mobile app users expect apps to be fast and responsive, with quick loading times and seamless navigation. Slow app performance is a common cause of user frustration and can lead to low engagement rates, and high uninstall rates. According to Google, if an app takes more than three seconds to load, 53% of users abandon it. Therefore, regular maintenance is essential to improve the app’s performance and speed.
Maintenance activities like code optimization, database cleaning, and cache clearing can help reduce the app’s load time and improve its speed, making it more responsive and user-friendly.
Regular maintenance can also identify potential performance issues and address them before they cause significant problems. By keeping the app running smoothly, businesses can retain more users and increase engagement rates, leading to greater success and revenue in the long run.
Reduces Development Costs
Maintaining an app is much more cost-effective than developing a new one. Regular maintenance ensures that the app remains functional and meets user needs, reducing the need for extensive development work.
According to a Clutch study, app maintenance during the first 1-2 years costs 25-50% of the development cost, decreasing to 15-20% yearly. However, costs can vary depending on the app’s specific needs, requiring a detailed analysis for accurate estimates.
Regular maintenance can also identify potential issues and resolve them before they become major problems, saving both time and money.
Improves App Security
According to a survey by Symantec, 70% of cyber-attacks target small businesses, making app security a crucial aspect of mobile app development. Mobile app maintenance is critical to ensure the app’s security and protect user data from potential threats. App maintenance includes checking for vulnerabilities, fixing security breaches, and updating the app with the latest security patches.
By regularly monitoring and updating the app’s security features, businesses can significantly reduce the risk of data breaches and cyber-attacks, which can result in significant financial losses and reputational damage. iPhone app development services can also play a crucial role in maintaining mobile applications. Furthermore, ensuring that the app is secure can help to build trust with customers, thereby increasing the likelihood of user retention and attracting new customers.
Increases User Retention
Regular maintenance is vital to retaining users and building a loyal customer base. According to Localytics, 20% of users abandon an app after using it just once. Regular maintenance ensures that the app remains functional, up-to-date, and relevant to the user’s needs, increasing the likelihood that they will continue using it.
It also provides an opportunity to gather feedback from users and improve the app based on their suggestions.
In a nutshell, keeping your mobile app updated with regular maintenance is essential for its success. Whether you’re a business owner or a user, you need to understand the importance of maintaining your mobile app. It not only improves the user experience but also ensures the security of your data.
And, when it comes to ensuring regular maintenance of your app, a reputable mobile app development agency from the US can be your best bet. They can provide you with the necessary support and guidance to keep your app updated with the latest technology trends. So, if you want your mobile app to thrive in the competitive market, it’s time to prioritize regular maintenance and work with a reliable mobile app development company.
Finoit is a leading software development company that specializes in building custom software solutions for businesses of all sizes. With a team of experienced developers and designers, we help our clients transform their ideas into high-quality, user-friendly software applications. Our expertise also extends to mobile app development, where we build innovative and robust mobile apps that drive user engagement and growth.
Our goal is to provide exceptional software solutions that meet the unique needs of our clients and exceed their expectations if you’re looking for a trusted partner to build your next software or mobile app, get in touch with us today!