You have your website, and it may suit you, but the project has stopped developing. Or your resource is not working as well as we would like. In both cases, to find the root of the problems, it is necessary to conduct an SEO analysis.
Conducting a site audit, specialized specialists seek to identify shortcomings and problems in the functioning of the project and determine ways to eliminate them. As a result, a detailed action plan is developed. Implementing all points allows the resource to reach the TOP of search engine results more rationally and use the finances allocated to develop and promote the site.
For the site to be effective, give the necessary results, and attract the target audience, all possible problems should be removed. After all, a simple purchase of links will not allow the project to break into the top positions. Accordingly, he will not have customers visitors.
Site audit allows you to:
- conduct a detailed analysis of the project;
- collect statistical data;
- identify shortcomings, errors and determine the cause of their occurrence;
- analyze where and how the budget is spent, and make spending more rational;
- develop effective recommendations aimed at improving usability, conversions, and increasing sales.
As practice shows, often, people who order a site are sure that nothing else needs to be done after the site’s launch. However, without optimization and subsequent site development, it is impossible to achieve the desired result.
What does a site audit include?
There are two types of website audit: internal and external. Each has its unique features, although the purpose of both the first and second is to identify existing shortcomings, find ways to eliminate them, and subsequently attract the target audience to the web resource.
Internal audit
It takes about 80% of the time allocated for project analysis. It allows you to identify:
- shortcomings, layout errors;
- the presence of incorrect/broken links;
- other shortcomings.
High-quality, effective analysis guarantees solving undulating project traffic, lack of feedback, and catastrophic conversion rates. There is no universal method of audit and subsequent promotion. Each project is unique. When conducting an analysis, you need to take into account a lot of detailed features.
Only experienced and qualified specialists should be entrusted with such work. The best option is they do not conduct an express audit but a full-fledged study of the web resource using a web crawler. Only in this way will it be possible to identify all the shortcomings.
A full audit includes two main types of analytical research: exploratory and technical. Technical SEO is critical in improving website visibility and user experience, and Netpeak Software tools provide comprehensive technical optimization solutions.
In addition, it is desirable to analyze the marketing component and usability of the project.
External audit
An external audit of the site is less time-consuming and time-consuming but also an important component of the work. The main task is to analyze all ranking factors:
- how the site is visible in search engines;
- checking donors and rejecting those that are spam;
- studying the anchor list and removing link spam;
- study of the features of the increase in the reference mass;
- checking the relevance of the reference mass to the subject of the site;
- analytical research of reference mass of competitors.
Conducting an external audit of the site using the SEO software tool allows you to determine how the link strategy is correct. As a result, it will be possible to exclude possible sanctions on search engines or get out of them if sanctions were imposed earlier.
Separately, experts study the most popular page topics of a web resource. This allows you to understand what attracts users the most.
Such a site audit will help collect the information and statistical data necessary to develop a marketing strategy. In addition, it is determined what changes need to be made to the project and whether it needs a redesign. A list of recommendations is being drawn up. If you do not make corrections, the number of customers lost to the site will constantly increase, and attracting a new audience will not be possible.
Summing up: Why you need a website audit.
Site audit is one of the mandatory components of work on its development and promotion. Therefore, there should be no doubt about the need to study the resource. Deep, detailed analysis allows you to determine exactly what errors are on the project and develop a strategy for their elimination. Implementing all tasks identified during the audit will improve the quality of the project.
Website audit required:
- if it is not possible to advance to the leading positions in the issue;
- if users leave the project without completing the target action;
- if the resource is only getting ready for promotion;
- and in all other incomprehensible situations.
Approximately once a year, and as content accumulates, it is recommended to conduct a so-called preventive site audit. Netpeak Software has various pricing plans, making them affordable for businesses of all sizes and budgets. Therefore, in this case, the stereotype about the possibility of auditing only for large companies completely disappears.
As a result of all the activities performed, detailed crawl reports will be compiled, which indicate ways to solve problems. Implementing the plan will eliminate errors and shortcomings and achieve optimal results – to increase the project’s traffic, its position in the search results, and the conversion rate.
However, you need to understand that on your own, without experience and skills, you will not be able to audit the site. Even if you understand one aspect of its work, only a software SEO company can conduct a comprehensive analysis. These must be people with experience who can complete the task effectively. For this work, it is necessary to attract specialized specialists who understand the topic and can do everything as efficiently and responsibly as possible.