Should Celebrities Be Allowed To Promote Gambling Apps?

March 17, 2024

Celebrities lead a very public life, and whether they like it or not, they can influence a lot of people. When a famous person publicly declares their preference for something, it is not the same as when an ordinary person does. All fans are affected by famous people that they admire. Not to mention that hardcore fans would jump to like, consume, or agree with something solely because their idols support it.

This is why being famous carries great responsibility, it is both a blessing and a curse, so any famous person must think long and hard before publicly acknowledging anything – especially something somewhat controversial, like gambling. 

Nevertheless, all power can be used for both good and evil, so it is up to every individual to use their power and their reason to the best of their abilities. However, responsibility also lies in the individuals who choose the intensity of being affected by the opinions of their idols.

The role of celebrities in the gambling industry

It is safe to say that all public figures influence the general public. It is also a fact that they have been used to promote various products or industries, and the online gambling industry is no exception. However, this can be viewed from different perspectives. When a celebrity promotes something, you can rest assured that it is not a scam. Therefore, seeing a famous person promote real money casino apps can give people confidence that the mentioned app is legit and probably very secure. This can be a real-time saver for people who are looking to have some fun gambling online, as they do not need to worry about getting scammed or their bank accounts being compromised. 

Effects of celebrity endorsement

At first glance, it seems that the arrangement of celebrities promoting casinos is a mutually beneficial endeavor. This is, in fact, the truth, but there are certain risks when it comes to such arrangements. Initially, the celebrity almost certainly provides a cash influx for the promoted casino. However, in time, there is a chance that the celebrity in question gets a bad reputation. Perhaps they change their lifestyle and start affecting the brand negatively. Nobody would want to use a gambling app that is being promoted by someone who is reckless and has a generally bad attitude. On the other hand, some famous people agree to promote a casino without doing a background check first and they may end up promoting a scamming website, which can definitely hurt their reputation. Hence, both parties can end up getting hurt, but if everyone does their end of the bargain, it is generally a lucrative move for all.

Celebrities that made an impact in promoting casinos

There are a number of famous people who dabbled in online casino marketing, but some of them really did make a huge impact. For example, Ben Affleck is known for more than acting and directing. He is also a very passionate blackjack player. Moreover, he is a frequent visitor to many Las Vegas casinos, so you might say he is a volunteer promoter. The same goes for Paris Hilton, who also enjoys blackjack and has participated in the promotion of several gambling businesses. Among sports celebrities, Jose Mourinho, the famous football manager, rose above all others with his catchphrase ‘’the special one’’ when he signed a contract with Paddy Power. Finally, Connor McGregor has been actively promoting Parimatch since 2019

What does the law say?

Online gambling is officially legal in the USA. However, each state has the right to regulate the law additionally, which has a consequence of online gambling not being allowed in some US states. On the other hand, European countries have various laws when it comes to online gambling. Most counties allow online gambling and only some do not. For instance, in Cyprus, France, and Luxembourg, online gambling is illegal apart from sports betting. There are also cases where it is allowed but strictly owned and operated by the state. This is the case in Finland and Hungary. Since the condition of online gambling laws is not as simple as yes or no and there is a lot of variety when comparing laws of different countries, it is always advised and preferred to do a thorough check before using online gambling apps or opening a business in a country different than yours.

Convenience of online gambling

While some people prefer good old-fashioned live gambling in a casino, others were thrilled to learn that now you can gamble in a casino that is on your laptop or smartphone. Naturally, each option has its own charms and disadvantages, but one of the revolutionary pros when it comes to online gambling is the fact that it can be done from the comfort of your own living room, a cafe, or even the toilet seat. It is so convenient, requiring almost no planning and organization at all. Before the blossoming of online casinos in the 90s, people had to try hard and handle a lot of logistics when they wanted to have some fun gambling. It took planning, time, and transportation to actually get the chance to play. On the other hand, now even the less fortunate ones have the chance to experience this type of entertainment without the loss of time or the cost of getting there.

The moral dilemma

As we already mentioned, perhaps it is not the worst thing in the world to have celebrities promoting gambling apps as they would give pointers on which apps can be used safely. Certainly, all promotions need to happen in compliance with legal guidelines. There are always disclaimers that need to be added to any promotional material. After all, it is up to the individual to make smart choices when it comes to gambling. Nevertheless, everything should be done in moderation, and the same goes for online gambling. All in all, there is no harm in having a bit of fun as long as it is done conscientiously. 


You may also like

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}