When it comes to starting a company, this is the most frequently asked question. They are informed that an online business needs a website, which can only be launched once they have a domain name. So, when looking for a domain name, you’re probably wondering if it’s worth it. Let’s see what happens. Before you begin with Domain Registration in Pakistan, you must first comprehend its significance and how to purchase or register one.
So, why does the domain name matter?
You will believe that your domain name is unimportant. After all, it’s just a URL, not a business name, isn’t it?
However, the fact is that selecting a domain name is a critical decision because it affects your branding, traffic, and reputation.
First of all, keep in mind that a brand is not just a company name. There are plenty of companies with the same products and services, but they are not acknowledged as brands. Why? Because they are just an organization. However, the brand is different, and you want to make your company a brand, you need to recognize the importance of a domain name.
Professionalism, experience, and a well-mannered candidate seem to be a perfect fit for the company while you interview her. However, the moment she leaves and you take another look at the resume, the email is email@example.com. Now, that’s shocking as the perfect doesn’t even seem real.
It’s the same for branding. If something about your business conveys a certain picture, but your domain name does not, potential customers would be placed on guard.
Can your domain name impact the ranking?
Some experts say that putting your keywords into a domain name like PKNIC does not boost your website rankings as it used to. However, this may still impact the relevancy factor.
Often consider direct traffic, which applies to tourists who arrive at your website by typing your URL into their browser.
If your domain name is difficult to recall, some of your customers will misspell it and be directed to… Only God knows where it is.
Keep in mind that buying traffic is costly, so do whatever you can to increase your organic traffic.
What should be the name of your domain?
You want to keep this domain name for a long time, so picking the right one is crucial.
Consider the following questions when choosing a domain name:
Is it short? Long domain names are difficult to recall and sort. Aim for a maximum of 15 characters.
Is it easy to read? It will lose some of its effects if people mentally struggle over saying your URL.
Is it exclusive to me? If you want to improve your brand, choose a domain name that will help you do so.
What is the deal with the right TLD?
TLD can highly affect the credibility of the domain. Be careful when choosing the TLD as it is going to attract your audience. Besides, you must know if you are attracting a global audience or local, so choose the TLD accordingly.
How to buy a domain name?
You have many options. PK Domain registrars such as GoDaddy and SilkHost.com allow you to choose a domain name and register it for a fee. You will have exclusive use of the domain name for a year. If you want to keep it for another year, you must pay a subscription fee that is normally marginally higher than the registration fee. You may also pay extra for an email address associated with your domain, as well as private security, which prohibits information such as your address, phone number, and email address from being shared with the public.
What’s the catch with this approach? You must also bind your domain name to a website, which necessitates selecting a host and then transferring your domain name. It can be challenging, particularly if you don’t have a strong technical background (or just know that any amount of hassle will keep you from ever doing it).
Ultimately, the choice is yours to make. You now know why a domain name is important. So, when looking for domain registration in Pakistan, make sure you know your requirements and be clear about your goals for the business too.