Have you ever heard someone say that a picture is worth a thousand words? Well, they are correct, and there’s a reason for that.
The world is becoming increasingly digitized, and we know that visual content is thriving – take a quick glance at social media. More than 80% of traffic online is video traffic, according to Dex Torricke-Barton, who works as an executive at Google and is a former communications manager at Facebook.
We cannot overlook this figure. Text is still a fundamental part of every type of content, but people are not as interested as they used to be. They pay more attention now to images and videos on the Internet. We must give visual content the relevance it deserves and include it in our website or business.
Visual Content Attracts Attention
Why does visual content have such a good effect? It was explained by Marcel Just, director of the Cognitive Brain Imaging Center at Carnegie Mellon University. In his own words: “Mother nature has built into our brains our ability to see the visual world and interpret it.”
In other words, we biologically tend to react to visual stimuli and communicate through them. That’s why we are often more attracted to images or videos rather than long texts.
In addition, with the rise of social networks, our attention span is increasingly reduced. An image or a video is more attractive than a long and tedious text to read.
Visual Content Helps Your Call To Action
As mentioned, an image, a gif, or a video attract our attention more than a text – although they can also do so. That’s why CTAs (Call to Action) is more efficient in visual content. People process these visual stimuli quickly.
Several businesses lack prominent CTAs on their home sites. As a result, they’re losing a lot of business. Optimized CTAs, on the other hand, can help you convert a visitor or reader into a repeat customer. You can use them as buttons, banners, or text in a designed manner. They’d be successful on web pages, adverts, blogs, emails, pop-ups, and any other key visitor points for your company.
The best call-to-action words are simple yet precise, and they create a sense of urgency that motivates readers to take action. And any website can easily incorporate these objectives into visual content.
Visual Content Makes Your Information Clearer
A great example of this is infographics or graphs that reveal statistical data, financial data, and much more.
Data visualization aids in the presentation of complex data straightforwardly. As a result, readers will have no trouble extracting relevant insights and practical information.
Readers may become confused if you employ too many numbers. Process the raw data instead and present it clearly and concisely utilizing tables, graphs, and charts. As a result, individuals can instantly connect them to their questions and come up with some practical solutions.
In addition, according to Visual Teaching Alliance:
- The brain can see images that last only 13ms
- Each hour, our eyes can process up to 36,000 visual data
- In less than a tenth of a second, we can gain a sense of a visual scene
- Visual information accounts for 90% of the information sent to the brain
- In the brain, visuals are processed 60,000 times faster than words
- The retina is connected to 40% our of nerve fibers
Different Types of Visual Content
You can find different types of visual content. However, the most popular ones are as follows:
This resource is perhaps the most familiar and best known. The beginning of visual content was undoubtedly the image, whether in painting or drawing format or digital, as today in marketing and social networks.
A business blog, for example, that has no images and only contains text is headed for failure. Why? Because no one today conceives of the Internet without images or visual elements that enhance aesthetics or attract our attention.
Video content is increasingly gaining popularity among both busy professionals and retail customers. According to Cisco, by 2022, videos will account for 82 percent of all internet traffic. Customers who don’t have time to read long articles may benefit from videos, which can offer essential information in a matter of minutes.
Data is used by business decision-makers and customers to make choices, but not everyone has the time to read long studies and research. Infographics are a great way to provide critical information in an easy-to-understand.
Interactive content is engaging because it engages the reader’s thoughts and encourages them to think about your topic more actively. Visitors will stay on your site longer and absorb more of your branded information if you give them something to do rather than read or watch a video. In reality, interactive content converts 70% of the time, but passive material only converts 36% of the time.
The following are some examples of interactive elements:
- Customer polls
- Tests and quizzes
- Products that can be customized.
- Podcast players that run on your browser
- 360-degree video tours
The Visual Content of Your Competitors
When we have a business or a website, we can consider what to do to stand out. Our competitors also use visual content and understand its value. We must do the same.
In addition, visual content is more effective at establishing brand identification and increasing brand awareness among the target audience. Furthermore, it will assist you in laying the groundwork for your marketing plan. So you do want to research the market, find out what your competitors are up to, and then do better than them.
Spokeo is one tool that comes in handy in this situation. Spokeo is a daily people intelligence tool that uses thousands of data sources and over 12 billion records to help you understand the wider picture of the people in your life. Spokeo’s reports give you detailed information about your social and professional networks. By using tools like this one, you can upbeat your competitors.
It’s important always to be ahead of other websites or businesses that may take customers or viewers from us.
The world is becoming increasingly digitized, with 80% of the content on the Internet being video. Visual content is a key factor to attract more people to our website or business, as well as allowing us to make more relevant and eye-catching CTAs.
The population suffers from a significant loss of attention span. We need to adjust to the market and offer high-quality visual content that entertains and is useful for our potential customers or readers.