First impressions are important in a blog post but what about the conclusion? Does the final paragraph particularly matter so long as the quality of the content throughout the article is on-point?
Most writers fail to recognize the importance of a strong finish when producing new blog posts. If you don’t want to fall under the same bracket, give this article a quick read; we’re going to share some tips on writing satisfying and SEO-friendly conclusions.
Why are conclusions important?
When you consider the fact that most people will scan through a blog post before properly committing to reading it, you realize that the conclusion is your last chance to inspire your readers to stick around and give it a proper read – which sends positive signals to Google (i.e., more time spent on the page).
Not only that, but a well-written conclusion can encourage your readers to take further action, whether to read another related article or head over to a product or service page for further exploration.
And, of course, every good story needs an equally strong ending – especially if you want to leave a lasting impression.
What is the purpose of a quality conclusion?
Your conclusion can be used to serve multiple purposes:
- Summarise the information covered in the post.
- Answer the question: “Why is this information important?”
- Let people know what happens next.
How to write a satisfying and SEO-friendly conclusion?
With all that in mind, how can you improve your blog conclusion game?
- Plan your trajectory: it helps to have a rough idea of where you’d like to end up before writing a blog post. If you have no idea where you are going, you’ll struggle to create a satisfying conclusion.
- Don’t introduce new facts or features: ideally, you want to recap what people have learned. Summarise the points you have covered in the article. The only ‘new’ element is what they can expect next.
- Include a CTA: if you want people to take action, including a CTA in your conclusion is paramount. Do you have another critical article you’d like them to read next? Do you have the perfect service to solve the problems highlighted in the blog post? The key to making your blogs SEO-friendly is increasing the chances of keeping your readers on your website for as long as possible.
- Always speak directly to the reader: you’ve got to use language that speaks directly to your reader. Make it personal; ask them rhetorical questions; request feedback – anything to make them feel seen and included.
- Get your focus keyword in there: try to include your focus keyword as naturally as possible. This will create a satisfying conclusion for Google and your readers as it reiterates the ‘focus’ of the piece.
Conclusion: Bring it home
The final stretch of your piece, as mentioned above, is all about tying the whole piece together with a quick recap:
- You gotta leave a lasting impression.
- Conclusions that encourage readers to spend longer on your website help bolster SEO (time spent on the website is an effective way to measure your success).
- Plan your blog before committing to writing it.
- Don’t introduce new facts unless linking internally to another related resource.
- Include a decent call to action.
- Speak directly to the reader (I’m looking at you!)
- Include your focus keyword where possible.
Of course, there’s a big difference between knowing how to write a conclusion for a blog post and having the time or desire to do it. If you want to leave a lasting impression on your website visitors and enjoy maximum online visibility, you can outsource all of these needs to the professionals like this SEO in Dubai.
In any case, we hope you’ve found this article insightful. If you’d like to learn more about SEO basics, there’s a handy step-by-step guide to explore further.