Since the life and sustainability of a business is the most important thing in the world, it’s important to understand how to get the word out about a business. Digital newsletters are one great way to do this, but a mass texting service is an even better way to get the word out directly to existing customers and contacts you may have. Mass texting is one of the best ways to reach customers on their mobile devices. Simply asking for customers’ phone numbers during the checkout process or when they visit your business helps add to your potential contacts when planning a mass text campaign. These can be used in a multitude of ways. Whether promoting sales, a new store, or a new product, you can reach specific clients and use your texting service to your advantage if you use it right. If you’re curious about starting one for your own business, check out these helpful tips for using your text service to the fullest advantage.
Message Scheduling
The purpose of a mass texting service is to send text messages out to many people at specified intervals. Mass texting services will allow you to schedule specific times that your messages get sent and to which groups of people they get sent. This allows you to be strategic in how often your mass texts get sent to align with events that may bring in sales at your business.
Demographic Targeting
Targeting specific audiences for particular products and promotions is another great way to take advantage of a texting service. When you intake information on a customer, you’ll get some key details about them, including their location, age, and what kinds of products they like based on their purchase. This information can be used to target specific demographics based on these details when they opt into a texting service. Targeting particular audiences helps get the most out of your efforts to promote a sale or exclusive deal.
Opt-In and Opt-Out
This brings us to the next point: texting services require customers to opt-in to receive texts and updates. Companies can’t just send out mass texts and emails without customer consent. Spamming customers is never ok and is often against the law without consent. It’s important to give customers clear options when opting in and out of your communications. It’s also important to respect a customer’s decision to opt-out and ensure that you and your team diligently check your lists to ensure the appropriate contacts are left out of your campaign.
Humanize Messages
When customers receive emails or texts from mass services, they can spot them more often than not. Many mass texts lack a human quality of communication, making it less likely for customers to respond to or engage with the message. The more you can personalize these messages to include customers’ names and use conversational language to humanize the message, the more potential engagement you’ll have with your mass contacts. Do your best to humanize your mass texts for higher customer engagement and trust.
Deal Urgency
One of the things that draw customers in is a great deal. And even more so when there is a timeline on a certain deal. Sending mass texts out for every sale might come across as a crying wolf, but when you time it with a time-specific deal that expires in a few days, you may see a great deal more engagement with your texts.
Track Engagement
When it comes to engagement, it’s important to keep track of statistics as much as possible. Keep close track of when sales go up or down. Did the spike in sales align with a mass texting campaign? If so, which customers engaged with your message? This will tell you a lot about how to effectively reach your customers with new products or opportunities at your business. Keeping track of engagement will help you make more effective decisions about ad campaigns in the future.
Conclusion
To take full advantage of a mass texting service, ensure you know all the features you can take advantage of. Texting services allow you to schedule texts so you can strategically send them out at specific times and to specific demographics. The process is fairly simple if you have the contact information of your customers and their consent to opt into your service. You’ll likely have a handful that will opt-in, and a handful will opt out. That’s normal and nothing to be concerned about. Track engagement, humanize your texts, and send out texts to align with time-specific deals at your company.