The best way to convert any prospect into a client is to make a good first impression.
This is especially true when you are connecting with a company’s Chief Executive Officer (CEO).
Since CEOs have extensive time constraints, reading a cold email should offer a clear benefit to them if they are going to invest their time in reading it.
Moreover, CEOs receive a great deal of email marketing, so your content needs to stand out.
Here’s how to effectively write targeted emails to send to CEO email addresses.
Get it to the right place
Emailing the right recipient might seem simple, but it’s surprising how many B2B companies still send emails to the wrong person.
In the past, marketers were happy to send emails out to any professional email address in the hopes that one or two prospects would respond.
However, this approach rarely yielded significant results.
Furthermore, algorithms today recognize this behavior and penalize the sender – so this tactic is no longer viable.
For maximum email deliverability, you need to ensure that you have the right person and contact information.
You should then personalize the email greeting and message like a business email, not just spam.
Make the subject line short, yet descriptive
Most marketers know how crucial a subject line is for engaging the prospects on their email list. In fact, research has shown that 35% of email recipients open emails based solely on their subject lines.
Despite this fact, many marketers still skip this step.
Since most people check their emails using a mobile device, shorter subject lines perform better. The best email subject lines are between 6 and 10 words long.
In order to make your subject line grab a CEO’s attention amidst a seemingly endless stream of messages you need to:
- Focus on the essentials – the subject line should convey the most important information contained in the email in one sentence
- Does your email contain important research or statistics? Let your recipient know before they even open your email. Are you proposing something specific? Include it in your subject line.
- The more concise, clear, and direct your subject line is, the more likely it is that the CEO will open your email.
Ensure you are communicating as much information as possible while minimizing the amount of time it takes to understand what you need.
Keep it short and sweet
Marketing emails should always be as brief as possible. It doesn’t matter how much you have to say to prospects, the focus in marketing is always on how much you can convince them to read and engage.
For a cold email, that’s not going to be very much at all.
Many marketers worry that a short email will limit them – but that’s the idea.
To write a short cold email you need to consider what your target audience cares most about and focus on that. Leaving the less important items aside will leave your audience with more time to think about your offer.
Provide a clear call-to-action
A great email should be actionable, so make sure you clearly specify what you need your recipients to do.
An unclear call-to-action may be misinterpreted or ignored, and your perfectly written email is wasted if no action is taken by your readers.
A good B2B email reflects your company’s principles, professionalism, and skill. Using the above steps you should be able to create an email campaign that CEOs will open, pay attention to, and act upon.
More Than Words Marketing’s list of CEO email addresses can help your campaigns succeed
Our CEO email address database includes information for over 350,000 CEOs across 2,000+ industries in the United Kingdom.
Aside from searching for a more general CEO’s email address selection, you can also search for companies based on their line of business, geographic location, and size.
To find out more, just call More Than Words Marketing on 0330 010 8300.