How to Boost Your eCommerce Website Through Popular Digital Marketing Tactics

February 10, 2022

Online retailing is becoming extremely popular due to the pandemic. As a result, knowing how to boost online sales has become more essential.

In this article, we’ll look at some of the top strategies to bring your new online store in front of consumers looking to buy. We’ll consider not only how to drive traffic to your website, but also how to integrate marketing in your different online platforms with the use of new marketing tools.

Tactics to Boost Your Online Business

With so many competitors in the digital world, it can be challenging to generate revenue on a regular basis as an online business. However, there are a number of social media networks that allow eCommerce businesses to enhance their income through marketing. Every social media platform has an impact on our life; Such as Facebook and Twitter, but Instagram tops this list, with over 1 billion monthly active users.

Actually, at least one business profile is visited by 200 million Instagram users every day. As a result of its marketing tools and global reach, Instagram can assist businesses in increasing sales, increasing conversions, and improving brand awareness. It is necessary to learn how to get more followers on Instagram and gain engagement from them.

1. Implement All Your Social Sites for Sale

Social Media Shoppable Clothing Examples Showing Callouts and Prices

For online marketing, social media is a long-term investment. Creating branded social media profiles and keeping a consistent online presence is essential for increasing organic engagement and sales.

Include these websites in your eCommerce marketing strategy:

  • Instagram
  • Facebook
  • YouTube
  • Pinterest
  • TikTok
  • LinkedIn

Preserving your branding across various platforms may appear difficult to those new to social media. But in fact, it can be a very useful asset for eCommerce digital marketing if done right. It is a field that needs a great deal of thinking and creativity, as well as the adoption of new tools. For example, you will learn to schedule Instagram posts in this article.

2. Choose Your Presence on Social Media with Accuracy and Make It Stand Out

To begin, consider the various platforms that your potential clients may prefer. Facebook and Instagram are critical for product lines to ensure discoverability when customers search on social media. Establishing a presence on LinkedIn is essential if you sell mainly to enterprise customers.

Every day, the average person scrolls through 91 meters of content. This emphasizes the value of their first encounter with your company’s content. According to studies, the average consumer begins to lose concentration after about eight seconds. As a result, your content must be simple and clear.

Short paragraphs are more likely to be read. Furthermore, most people prefer to interact with videos (rather than static content) that quickly attract them.

3. Utilize User-Friendly Content to Reach Your Audience

We live in a mobile-first world, where people use their phones more than ever before. This implies that all digital marketing for firms should be structured to enhance the user experience when using a phone. While society keeps on developing toward this new lifestyle, social media platforms try to keep up. As the use of Instagram grows, you must learn new methods to boost your social media engagement. For example, how to repost on Instagram or when to send an Instagram DM to all followers.

4. Enhance Your Email Marketing

Email marketing is a vital element of any digital marketing strategy. There are books and websites dedicated to email marketing, and the variety of digital marketing eCommerce techniques available might be confusing. Here are a few basic tweaks that are regularly forgotten or neglected, costing sales.

  1. Welcome emails
  2. Provide tips and relevant info
  3. Send coupons and discounts
  4. Ask for feedback
  5. Wishlist reminders

5. Clear & Multiple CTAs

Use one highlighted, eye-catching call to action button at the top of each page. At the middle and end of each page, other CTAs should be placed as needed. It is well recognized that if you do not present a clear call to action, you will lose a great deal of sales potential.

6. Use Metrics to Improve Your Marketing Efforts

How much traffic did your digital marketing plans deliver to your website? What is your paid advertising’s Return on Advertising Spend (ROAS)?

The potential to measure and evaluate the performance of your marketing efforts is one of the most valuable features of digital marketing. It’s good to see a sales increase due to your hard work on social media and digital marketing, but it’s even more rewarding to understand where you can improve to keep your online presence growing.

To do so, it is vital to understand the proper metrics for measuring performance. For example, if you are using paid advertising, it is critical to identify which of your paid advertising campaigns is producing the most income for the least cost. Where could we collect the data now that we have the metrics?

This is where a specialized digital marketing analytics platform, such as WatchThemLive, comes in handy. The WatchThemLive website visitor tracking feature can help you easily measure and evaluate all of your digital marketing efforts. All of WatchThemLive features are designed to help businesses of all sizes get the most of their digital marketing investment without wasting their marketing budgets.

YouTube video

7. Employ Influencer Marketing

Because of its huge success, the concept of influencer marketing has gained popularity. According to bigcommerce, 89% of respondents claimed Instagram was the most important social media platform for influencer marketing.

Source: bigcommerce

People trust people more than brands, hence why influencer marketing is so effective. So, how might influencer marketing help you increase sales?

You should choose an influencer in your niche who will execute the campaign. This is possible using Ainfluencer Instagram influencer marketing. The platform will help you to successfully connect with the right influencers.

8. Using automation, Stay Consistent

Instagram’s algorithms have changed to the point where just a few posts are presented to users. Posting without attention to timing is the quickest way to lose relevance and familiarity with your viewers. Automation is the most effective method to maintain consistency. You should use social media management tools to automate your posts.

You’ll be able to stay ahead of the game and maintain consistency in your Instagram marketing plan this way.

Wrapping Up

As you can see, eCommerce digital marketing is a difficult skill to master. Applying these tips might be time-consuming if you do not have an in-house staff. To collect and manage all of the info for each approach, the proper applications are required. The goal is to reach out to consumers at the appropriate time and location with the right offer. Simply attempting to trick customers or using short-term techniques will not provide a long-term gain.

Avoid digital marketing mistakes that might harm your brand. Many companies attempt to focus on what works for their competitors, but this is an easy way to waste money and energy with little return. Often these companies have uniquely qualified positions, which allows them to do things that only fit them. The idea here is to choose the best tactics for your brand marketing and then commit to it.


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