Isn’t human psychology fascinating? It is just amazing to analyze how the human brain works. But if you are a business owner; human psychology is not just intriguing but very important. Why? Well, let’s just say that it helps grow your business. And we do not mean getting a bit more leads than you used to. You can actually dominate the entire market if you understand how human psychology works. Let’s dive deeper into this and learn more.
Human psychology in marketing
Human psychology in the world of marketing is termed marketing psychology. Generating more leads is all about persuading your target audience. Businesses spend a lot of time and funds to attract their target audience but still, they fail to sustain themselves in the market. How? Because they do not focus on human psychology. They do not know how the human brain works when it comes to buying something.
Understanding human psychology is extremely important as it helps you trigger the decision-making skills of your target audience in your favor. The market is extremely crowded. Every day hundreds of businesses enter the market and that’s why the competition is extremely high. Because of the pressure made by the competitive nature of the business industry, most businesses focus on attracting customers rather than persuading them. And this can give an edge to your business.
When no one else is paying attention to the psychological aspects of the market, you have a high chance of dominating it. All you have to do is understand how to make people close the deal with you.
We know you are not a psychologist and thankfully you do not even have to be one in order to understand marketing psychology. We are going to list down some psychology tips that will persuade more customers and help you grow your business.
Top psychology tips to grow your business
#1 Impulsive nature
Humans have impulsive nature. Has it ever happened to you that you were shopping online and while adding something to your cart you see another product in the suggestion or recommendation box and you add that item to your cart? Do not think that seeing that item is a coincidence. Businesses know what their audience wants. They just wait for the right time to bring the desirables to their customers so that the chances of sales increase. You might not have bought that item on any regular day. But when you are shopping and spending money already, you wouldn’t find it a bad idea to spend a little extra on something else that you liked.
#2 Reading a picture
What comes to your mind when we say message? Maybe a piece of text, right? But you do not always need text to disseminate your message to your target audience. In fact, a picture or an image would be much more effective than a written piece of content. The human mind tends to read images faster than text. Also, the visual appeal of the image contributes to the interest of the audience. People would like to see more interesting images rather than read text. We would recommend you to pay attention to the visuals of your business and the most important part to consider is the logo because it is the face of your business.
#3 The color psychology
Did you know that psychology plays a huge role in impacting customers? Every color is associated with a particular mood and that’s why every industry prefers a different color. For example, the color blue is associated with calmness and that’s why you will see this color on a hospital’s website. You need to understand what mood you want to create so that your audience will click on that buy button. It will take a little bit of research to understand what color will suit your business the best but once you find the right one, your sales might boost to a whole new level. This is one of the most effective tips to grow your business.
#4 The right words
The right words can change the entire game of your business. If a customer is looking for a discount, their eyes will search for the words such as discount, sale, or %off on your website. The right words can influence the buying decision of your target audience and that’s why it is important for you to use them. Words such as 100% guarantee, free consultation, etc. can be very effective. However, these are just some examples, you can find an entire list of these words.
#5 Decisions based on emotion
Emotions can help you grow your business. A good copyrighter who understands marketing psychology will always create fear in the minds of the target audience and later on will introduce the solution to the problem. This will make the audience spend money on the business. Imagine you are losing all your customer and you come across this:
“Are you not getting any leads and losing your clientele? Well, your business might just get lost in the crowd of this chaotic market. But do not worry as we have the solution to this problem.”
We do not need to tell you that this will catch all your attention and you will start engaging with this solution provider.
#6 Call to action
A call to action is a term or a statement that directly asks a customer or target audience to perform a certain function such as visiting the website or contacting us. These call-to-action terms impact the sales or leads. A call to action motivates and encourages a person to perform a task that increases the sales or lead generation rate.
#7 Information gap
There is an information gap theory that says when someone has a gap in their knowledge or a particular subject, they will care about it and will take action to fill the gap. This simply means the audience will do anything to find the answers to the question they have in their mind. That’s why most people end up clicking the posts that begin with titles like ‘Here is the secret to…’, ‘Top reasons why…’ and ‘What you must know…’
#8 The urgency
Have you ever heard of FOMO? If not, then let us tell you that it can change your local business marketing strategy. FOMO stands for fear of missing out. When something is available for a very short time in the market, the audience will take immediate action on it because of fear of missing out. This instantly increases the leads and sales of businesses. Are you away from the term ‘limited offer?’ This is a good example of terms businesses use to create urgency in the market to trigger sales.
At the end
There you have it! These are some psychological tips that will help you raise the standards of your local business marketing strategy. In order to trigger sales for your business. It is extremely important to understand the psychology of your customers. Persuading your target audience is never easy and that’s why it is important to keep this post in your mind the next time you will be planning a marketing strategy. From the text to the color, everything influences the audience.
Joe Martin is a long-time contributor in the tech industry as a leader at Adobe, CMO of CloudApp, and SVP at Scorpion. With his business and marketing degress from Utah and Stanford and his work in tech he brings a unique balance of strategy and execution to help businesses large and small grow.