Google Has Started Blocking Spoofed Emails from April 2024

April 22, 2024

It was long after Google started to block spoofed emails once and for all. The good news is that they have started and now any spoofing email wouldn’t be able to go through under the watchful eye of Google. The update ensures a safer and less spammy inbox for its users.

Over 3.4 billion emails are sent daily by cybercriminals in a way that it would seem that a genuine entity has sent it. It makes up for over a trillion spoofing emails every year.

Previously, companies would send out thousands of emails everyday to try and grab the attention of their potential clients. But now it is a problem for them as they’ll have to redo their email marketing strategies. First, let’s discuss the new policies implemented by Google, and then we’ll see how you can steer clear of them.

Google and Yahoo Email Policies for 2024

Email spamming and spoofing has been a problem for years now as many people have complained about it. After much consideration finally, Google and Yahoo new email policies were released which imposed some restrictions and requirements on bulk email senders. 

Today, most email marketers know these requirements and are DMARC compliant, but still it’s important to discuss them for people who are still unaware.

1. One-Click Unsubscribe and Opt-out Links

With the new guidelines, it is important for commercial emails to include a straightforward “one-click” unsubscribe option. This has been long due because people are fed up with receiving dozens of unwanted emails every day. This rule will simplify the process to opt out of emails that an individual doesn’t want to see again. Additionally, businesses are required to process the unsubscribe request within 48 hours.

On top of that, companies now have to provide more detailed choices to their customers. For example, there’s a company that sends out newsletters about various topics. Now, the customers should have the option to choose which one they want to receive and which ones to block. This way customers are more likely to read and engage with the content.

Remember: Make sure your campaigns are updated to meet this requirement by June 1st, 2024. After that, all promotional emails that don’t have it will be blocked. 

2. Spam Management

Google has set a new benchmark for managing spam, imposing strict thresholds that are intended to significantly reduce the intrusion of unwanted emails. The directive is clear: keep spam rates under 0.10% to avoid penalties, with the critical ceiling set at 0.30%. Exceeding this limit could jeopardize your ability to communicate with your audience via email.

For businesses, this means diligently monitoring your email practices and engagement rates. If your spam complaints are nearing the 0.30% mark, meaning two to three complaints per thousand emails are being considered spam, it’s time to reassess your email marketing strategies.  And if you find something, make sure to clean it up immediately to save yourself from being blocked.

3. Email Authentication

Both Google and Yahoo are tightening requirements for email authentication to enhance security and reduce fraud. You now need to add some specific records to their Domain Name System (DNS) settings to establish credibility. These include: 

  1. SPF (Sender Policy Framework): This is like a guest list for an email party. When an email arrives, SPF checks if the sender’s email address is on the domain’s approved guest list. If it’s not, the email could be considered suspicious.
  2. DKIM (DomainKeys Identified Mail): Now, this is like a wax seal on a letter. The sender puts its signature on the email to show that it is actually from them. If you’re the recipient and you see a signature at the end of the email, you’re more likely to trust. That’s exactly how this works.
  3. DMARC: The last but most important of these is DMARC. It protects domains from email spoofing. SPF and DKIM are its two foundations. It tells the business owners how to handle delivery failures. This ensures that only genuine emails reach the customers’ Gmail.

How You Can Save Your Email Marketing Campaigns

For marketers who are concerned about how they could save their email campaigns, here’s how:

1. Keep an Eye on Your Email Reputation

First, you need to keep an eye on your email performance. You can do it by using Postmaster Tools provided by Google free of cost. Use these tools to see how many of your emails are reaching the inbox and how many are not.

2. Include an Easy Unsubscribe Option

Always add a clear “Unsubscribe” button or link in your emails. This lets people opt out smoothly if they decide they don’t want your emails anymore. It’s good for the user’s experience and helps reduce complaints about spam.

3. Write Engaging Content

Now, content is the main part of any email. If your email doesn’t have anything of value for the readers, they will stop opening them. This could affect your email campaigns and mark them as spam. To save you from this, we recommend using proven writing techniques to write your emails and grab the attention of the readers.

4. Use DMARC for Better Email Security

DMARC is a security protocol that improves your email security. Setting this up can prevent misuse of your email domain and is set to become a requirement for bulk email senders.

If you don’t know how to implement DMARC, head over to PowerDMARC, and they’ll help you step up your email authentication protocols.

5. Verify Your Email Authenticity

Establish a DKIM record. This digital signature verifies that your emails are legitimately from you and haven’t been modified. Think of it as your personal seal of authenticity on your emails.

6. Stick to Email Formatting Rules

Make sure your emails comply with the Internet Message Format standard (RFC 5322). This makes sure your emails display correctly across different email platforms and improves delivery success.

Consequences of Not Following the Rules

When you don’t follow the rules for sending emails, you might face several problems:

  • Spam Filters: If your emails don’t have the right security checks (like SPF and DKIM), they might go straight to the spam folder.
  • Blocking: If you keep breaking the rules, Gmail could completely stop your emails from reaching people.
  • Error Message: You might get a “550 5.7.26” error, which means your email wasn’t sent because it failed security checks. You won’t get any response from recipients.

Tackle Email Security Challenges in 2024

The new rules implemented by Gmail will change how companies handle cold emails. However, the main goal remains the same. You need to connect with people, offer them real value, and make them trust you. It’s not about being compliant just for the sake of rules. You need to understand that it is your chance to improve how you connect with your customers.

So, are you ready to face the challenges ahead of you? If not then worry not, you can use tools like PowerDMARC and more to make this journey easier for you. 


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