Renaud Laplanche, the powerhouse behind one of the fastest-growing financial technology companies in North America, is taking the world of finance by storm. His latest endeavor, the neo-banking startup Upgrade Inc., is built upon a desire to provide more affordable and responsible solutions to consumer financing needs.
Formed in 2017, Upgrade has witnessed year-on-year growth in the face of increasing interest rates and economic uncertainty. The company raised $280 million in a Series F round in 2021, with a pre-money valuation of $6 billion. It also helped cement the company’s reputation as one of the leading providers of innovative financial products to consumers.
In recent times, Upgrade has solidified its position as a key player in the fintech industry. The Financial Times recognized it as the fastest-growing company in the Americas, a testament to its unwavering commitment to helping its customers succeed.
While the company aims to provide consumers with a less expensive alternative to traditional credit cards and remove barriers that block access to personal loans, its services also include credit monitoring and educational tools.
The Success of the Upgrade Card
Upgrade also has succeeded in a market traditionally dominated by banks. The remarkable success of Upgrade Card, acknowledged by Nilson Report as the fastest-growing credit card in America, showcases the company’s ability to disrupt the traditional credit card landscape. This remarkable feat marks the first time a fintech company has ever entered the Nilson Report list of the top 50 U.S. credit card issuers.
Catering to nearly 2.5 million customers, Upgrade Card offers consumers affordable and responsible credit.
Upgrade Card blends features of both credit cards and personal loans. Consumers can use them to make purchases wherever Visa cards are accepted and pay down their balance by making equal monthly payments with a fixed interest rate.
A standout advantage of Upgrade Card lies in its credit check system. Unlike traditional credit card applications or loans that trigger hard credit inquiries, potentially lowering credit scores temporarily, Upgrade offers a different approach. Before officially applying for the card, users can check what credit limit and annual percentage rate they qualify for without impacting their credit score. It offers the chance to make an informed decision without sacrificing precious credit points.
This provides a prominent stepping stone for consumers from underserved communities who have been negatively impacted by the COVID-19 pandemic and now find themselves in a period where credit facilities are increasingly hard to come by. “For me, it’s all about having an impact,” said Laplanche. “The most satisfying moment is when our customers tell us what our products mean to them, and what a difference it made in their life. Fintech firms like Upgrade have a unique opportunity to change people’s lives for the better because credit and other banking products are so meaningful.
“Affordable credit can make all the difference in the world for a family and help them thrive, while irresponsible credit products like traditional credit cards can send them into a revolving debt spiral.”
Upgrade Strives To Create Strong Partnerships
While the fintech company has succeeded in providing consumers with lower costs and improved accessibility, Laplanche has also succeeded in creating a mutually beneficial relationship between partner institutions and Upgrade. As more consumers turn towards the tech-savvy offerings of Upgrade, cash-strapped banks benefit from the steady inflow of deposits.
The implosion of Silicon Valley Bank and the resulting fallout has led to a trust deficit in some areas of the traditional banking sector. Smaller banks are especially vulnerable to consumer concerns. With smaller marketing budgets and lower visibility, their sole competitive advantage remains better interest rates, a strategy that has been bludgeoned by the current economic atmosphere.
“It’s been harder for small banks and credit unions to gather deposits in the last six months than it had been over the previous 10 years,” Renaud Laplanche, Upgrades CEO, told Banking Dive. “We have essentially become a marketing engine for small institutions because we have a bigger brand, a national brand, and access to online deposit gathering resources.”
Through strategic partnerships with over 200 banks, Upgrade has successfully diversified the risk attributed to its operations. This approach has proved effective in avoiding the mismatching of assets that have been at the center of recent regulatory scrutiny.
“Banks are purely financial intermediaries,” said Renaud. “Many financial transactions can now occur without the banks, with greater transparency and lower cost.”
About Renaud Laplanche
Renaud Laplanche is known to many as the father of consumer fintech, having worked over 15 years to establish personal loans as a substitute for consumers searching for an affordable credit product in the face of high-interest rate credit cards.
Having begun his career as an associate at Cleary Gottlieb Steen & Hamilton — specializing in securities law — Renaud left to pursue his interest in technology-related matters. He soon launched his first startup, TripleHop Technologies, which was later acquired by Oracle Technologies.
Before launching Upgrade, Renaud also co-founded the Lending Club, America’s largest online marketplace connecting investors to borrowers. The driving force behind the Lending Club for over 10 years, Renaud took the company public in the largest U.S. internet initial public offering of 2014, raising over $1 billion in proceeds and valuing the Lending Club at more than $10 billion.
Renaud Laplanche’s accolades are a testament to his influential contributions to the financial and technology sectors. He ranked No. 23 on Bloomberg Markets’ 2015 Most Influential List and was commended by President Bill Clinton at the Clinton Global Initiative for expanding access to affordable credit. He also received the Economist Innovation Award in 2014 and was named Finovate Fintech Executive of the Year in 2020. These prestigious honors showcase his profound impact on the industry and underscore his leadership prowess.
While some believe that his career may have reached its zenith, it is fair to say that with the current pace of technological advancement in the world of finance and the rise of artificial intelligence, serial entrepreneurs such as Laplanche are just getting started.