Most businesses don’t have a digital strategy. Only 13% of companies in the United States have a solid online marketing plan, which is way too low. A digital strategy is essential for any business that wants to succeed with its website and social media channels. Bennet Schwartz wants you to learn more about how to develop your digital strategy. Find out more below!
Identify the audience
The main reason that so many businesses don’t have a digital strategy is that they fail to identify their audience. Some companies believe that everyone knows what their company does. But this isn’t true. Most consumers are getting information about different products and services from blogs or social media posts instead of advertisements, so it’s important to make sure that the information presented on your website is clear and easy to understand.
Create a content strategy
Once you’ve identified your audience, it’s time to start developing a content strategy. It doesn’t necessarily mean that you have to write blog posts or upload videos every day; instead, focus on planning the types of information and media to add to the website. For example, having mouth-watering photos of desserts on the menu would be perfect if you own a baker.
Determine your digital marketing goalsÂ
It’s important to have a goal in mind before you start working on your digital strategy. It might be easy to say that you want more customers, but what does that mean? You should think about the specific steps you need to take and how many people will need to see it for it to work. If getting 100 new fans is your goal, then it’s safe to say that you need more than just one post on your social media channels!
Creating a digital strategy might sound like an overwhelming task, but break it into simple steps. As long as you have the time and willingness to put in the effort, developing this marketing plan is well worth the time and effort.
Develop an SEO plan and auditÂ
Before starting to create the content, you need to plan out the SEO. You will need to do an audit of your site for on-page SEO and off-page SEO. You should also check out the competition; you must rank be above them.
Once you have a plan, then start writing!
Have you taken the time to research your keywords for SEO? Do you have a content plan in place that includes images, videos, and social media channels? Are you targeting the right audience with your digital marketing efforts?
As long as you have the time and willingness to put in the effort, developing this marketing plan is well worth the time and effort!
You need to have a clear plan in place before you can start developing your digital strategy. Focus on identifying the audience, creating an SEO plan and audit, determining your digital marketing goals, and writing content to attract visitors.
Have a social media presence on all platforms
It’s a common misconception that social media platforms like Facebook, Twitter, and Instagram are only for individuals. Businesses of any size can benefit from having an account on each site at least.
Before you start posting, though, it’s important to have some sort of strategy in place! You should know what the goals of your digital strategy are and how social media fits into that plan. You might also want to consider hiring a professional or using an agency for the task!
Creating and maintaining a digital strategy can be difficult, but sometimes it’s well worth making an effort. By following these five simple steps, you should have no problem developing your marketing plan in no time at all!
Build a content schedule/calendar
Creating a schedule for when your content will go live helps in so many ways. For one, it helps you plan out your social media posts and blog articles. By having a schedule in place, you can ensure that the content is posted when it’s supposed to!
It also makes sure that there is always new content on the site or within different channels. It means more opportunities for search engines to index those pages, which could help you rank higher on search engine results pages.
Planning your content ahead of time also means there won’t be any hiccups when it comes to getting the latest and greatest updates seen by as many people as possible!
To maintain and grow your business, you need to have a digital strategy. With Bennet Schwartz’s help, you will have considered the following key elements in our process: identifying your audience, creating content strategies that will work for their needs, determining digital marketing goals (or what success looks like), developing an SEO plan and audit, having a social media presence with posts on Twitter or Facebook that are optimized for organic search performance, building a content calendar which includes both short-term tactical projects as well as long-term strategic ones.