It is both easier and harder than ever to start your own business in today’s digital age. Growing your business can be dependent on who you know and how much you know. If you’re starting out on your own, then these tips are designed to help get your business off the ground without a hefty monetary investment.
Growth opportunities and digital advertising are everywhere. Building your foundation is essential to getting everything off the ground right. These tips can help get you there.
Before you start building your advertisements, you first need to understand your customers. What do they think? What do they want? Where are they located online? What part of the sales funnel are they coming in from?
Where Are Your Customers Are in the Sales Process?
Not every customer is ready to buy the moment they go to Google. In fact, most of them are just doing research. It’s your job to take the customer from the researching phase into the buying phase.
This process is commonly known as moving people through your sales funnel. To better understand it, picture an upside-down triangle that’s divided into three sections. The top section is the biggest and it’s where most people are. As we said earlier, they’re just researching. They want to know what the best product is, where it is, and how much it is.
The middle section has fewer people in it. They’re likely still researching, but they’re doing it with their wallet in their hands.
The bottom section is the goldmine — it’s where customers are ready and willing to buy.
All of this matters because it plays into how you write your advertisements. Every single one of your customers is in a section of this sales funnel. You have to cater to those who are researching, to those who want to buy, but don’t know from whom, and to those ready to hit “pay now.”
Writing Ads to Cater to Customers in a Sales Funnel
Advertising campaigns may take lots of time to create and manage. It’s preferable to use marketing automation tools like PPC management software in order to create great ads.
We know it can be difficult to get started, so we have a few tips for you. Your ads should have the following in them:
- An undeniable value proposition
- A strong call to action
- Very clear information on what you’re selling
An Undeniable Value Proposition
You need to tell people why you’re the better option. Do you offer discounts? Does part of the proceeds go to charity? Do you have free shipping? Show the value of your offer clearly to grab their attention right away.
A Strong Call to Action
If people don’t know what to do with the ad, then it won’t get sales. A strong call to action, in other words, a strong way of saying “buy now!” will tell customers exactly what they need to do to get your service, product, or information.
Clear Information on What You’re Selling
If people don’t know what you’re selling, they likely won’t buy it. Make sure anyone and everyone can figure out what your product/service is before you try to market it.
Example of Ads that Perform
Now that you know all that, let’s give a couple of examples of ad content that typically performs well.
Ad One: Music Lessons
Unlock your child’s inner musical potential. In 30 minutes, your child will be playing scales, learning how to tune, and so much more. Our first lesson is free! Sign up today.
Ad Two: Ice Cream Shop
Whew, it’s hot out! Why not cool down with <ice cream company name. We’ve hand-churned ice cream, specialty sundaes, fruity slushies, and dairy-free options that the whole family will love.
Get Found Online, for Free
Never pass up the chance for free directory listings. Places like Google My Business, Yelp, Facebook, and Bing can help you get onto the first page of Google without spending a single cent.
These are integral places to start. All you have to do is upload accurate information about your business, some photos, and then let it ride as new customers discover you!
Keep Track of Everything in One Place
Starting a business means you have a lot to manage. Digital advertising is no different — it can be like running a second business if you don’t have software to help. Everything in this blog can be managed by Business Warrior, a free marketing software. It’s designed to lay out essential marketing information in one easy-to-follow dashboard. In it, you’ll find all of the following:
- If you’re listed on top business directories
- If you’re set up to advertise on essential platforms
- Your reviews from top websites
- SEO optimization
- Website speed optimization
There are incalculable advantages of digital advertising when it’s done right. Set up a strong foundation and understand your audience and you will build the successful business you always wanted.