One of the best uses of AI so far has been in chatbots, and these are now becoming widespread across the business world. Many leading sites have them in place, ready to help customers as soon as they land on a homepage.
These chatbots can go way beyond simply giving out handy pieces of advice to people, though. Indeed, they could become the new promotional salespeople, helping to push personalized promotions in new ways.
Online Promotion Strategies Are Constantly Shifting
Businesses are always looking for innovative new ways to present promotions, and this is highlighted by how much promotional offers have changed in some of the world’s leading industries. In the early days of online casinos, for instance, players would often find themselves earning a deposit match when they signed up. Now, they get a welcome offer with free spins as well, usually to be used in conjunction with an innovative new game.
The same thing can be said for the mobile market, where promotional strategies are often updated. The freemium model worked well for a long time, but now subscription models with incentives and special deals often find greater success. These frequently come with free entry-level tiers, such as on Strava and Duolingo, where paid subscriptions can unlock a lot more.
Personalized promotions are the dream for businesses, and they may soon be able to zone in on what individual customers want through AI. Chatbots may be able to sell different plans to different users, depending on their preferences. This means that there could potentially be a place for both freemium and subscription models for the same business, along with other innovative offers to suit different people.
Chatbots Are Already Being Used Across Multiple Industries
Chatbots have already been widely deployed across countless sectors, and 80 percent of companies either use them or plan to use them. They are particularly useful in some sectors such as ecommerce, where they can guide customers towards the products they’re most interested in or recommend items based on past purchasing history.
As these chatbots become more ingrained and their capabilities increase, they may soon be able to craft their own promotions on the spot to appeal to different users. Instead of having blanket offers for everyone, business owners may be able to program chatbots to create limited-time offers within certain parameters within the chat window itself. Imagine a customer asking about a product, and then a chatbot letting them know that, if they buy it now, they can get a 20 percent discount. This could be an incredible way to boost sales.
Of course, it’s crucial to strike a balance between helpfulness and over-promotion. Customers wouldn’t want to deal with a pushy chatbot, so the offers would have to feel like they were thought up in the moment and perfectly suited to what the customer needed.
With businesses always trying to get a competitive edge with their promotions, there’s a strong chance that some will turn to programming chatbots to issue personalized promotions to different customers. They could bring about a new era of online offers that feel especially suited to individual users.