7 Simple Tips for Making Your Videos Look More Professional

May 21, 2023

Let’s face it; we’ve all seen those videos that just scream amateur. Whether it’s poor lighting, shaky footage, or distorted audio, amateur videos can be a real turn-off for viewers. But don’t fret! You don’t need a Hollywood budget or years of experience to create high-quality, engaging content. With the help of an online video editor and these seven simple tips, you’ll be on your way to making your videos look more professional in no time.

1. Plan Your Video Like a Pro

Write a script and create a storyboard.

You wouldn’t build a house without a blueprint, so why make a video without a plan? Before you hit the record button, take some time to write a script and create a storyboard. A script helps you organize your thoughts and ensures you don’t miss any key points, while a storyboard visually lays out each shot and sequence. By planning, you’ll save time during production and create a more polished final product.

Scout locations that work for your video

Not every location is created equal. Consider lighting, background noise, and visual distractions when choosing where to shoot. A well-chosen location can elevate your video and give it a more professional feel. Don’t be afraid to think outside the box—sometimes, the most unexpected places make for the best shots.

2. Equip Yourself for Success

Choose the right camera.

While smartphones can produce impressive videos, investing in a dedicated camera can make a difference in quality. Consider aspects like resolution, frame rate, and sensor size when selecting a camera. A good camera doesn’t have to break the bank—plenty of affordable options can help you achieve a professional look.

Don’t skimp on audio.

There’s nothing worse than watching a video with terrible sound. Invest in a quality microphone to ensure your audio is crisp and clear. Options include lavalier mics for interviews, shotgun mics for capturing ambient sounds, or even a simple external microphone for your smartphone. Trust us; your viewers will thank you!

3. Light It Up

Harness the power of natural light.

When it comes to lighting, Mother Nature is your best friend. Natural light can create stunning visuals, especially when shooting outdoors or near large windows. To make the most of natural light, avoid the harsh midday sun and try shooting during the golden hour (the hour after sunrise or before sunset) for soft, diffused light.

Experiment with artificial lighting

Sometimes, natural light just won’t cut it. In those situations, artificial lighting is your go-to. Don’t be intimidated by fancy equipment—simple setups like three-point lighting can create depth and dimension in your shots. Play around with different angles and intensities to find the best look for your video.

4. Frame Your Shots Like a Pro

Embrace the rule of thirds.

Good composition can make or break a video. To create visually appealing shots, follow the rule of thirds: imagine your frame is divided into a 3×3 grid, and place key elements at the intersection points. This creates balance in your composition and draws the viewer’s eye to the most important parts of the shot.

Keep it interesting with a shot variety.

Don’t bore your audience with the same shot over and over again. Mix it up by including wide shots, medium shots, and close-ups to provide different perspectives and emphasize various aspects of your story. This will keep your viewers engaged and make your video more dynamic and visually appealing.

5. Edit Like a Pro with Online Tools

Use an online video editor.

Gone are the days when you needed expensive software to edit your videos. Online video editors now offer a convenient and cost-effective solution for stitching your shots together, trimming clips, and adding transitions. Many of these tools also come with features like motion graphics, text overlays, and audio mixing, making creating a polished, professional video easier than ever.

Remove distracting backgrounds with a video background remover

Sometimes, a shot’s background can detract from the overall quality of your video. In these cases, a video background remover can come to the rescue. This handy tool isolates your subject and replaces the background with something more suitable, creating a cleaner, more professional-looking video.

6. Color Grading: The Final Touch

Color grading is an often-overlooked step in the video production process that can make a huge difference in the final product. By adjusting your footage’s colors, brightness, and contrast, you can create a consistent visual style and evoke specific emotions in your audience. Many online video editors offer built-in color grading tools, making it a breeze to achieve the look you’re going for.

7. Engage Your Audience with a Conversational Tone

Lastly, remember that how you deliver your content is just as important as the content itself. Speak conversationally, as if you were chatting with a friend. Use personal pronouns, keep it simple, and don’t be afraid to ask rhetorical questions or use analogies and metaphors to drive your points home. Doing so creates a more engaging, relatable video that resonates with your viewers.


Creating professional-looking videos may seem daunting initially, but with these seven simple tips, you’ll be well on your way to producing high-quality content that captivates your audience. Remember to plan your video, use the right equipment, master lighting techniques, compose your shots, edit with online tools, add color grading, and engage your audience with a conversational tone. Before you know it, you’ll be making videos that look like a pro made them.


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