In the modern digital age, where attention spans are in rapid decline, and the battle for eyeballs is a grueling affair, businesses must forge new paths to capture the imagination of their audience.
Amidst this fierce competition, video marketing has emerged as a shining beacon, drawing businesses towards it with an irresistible pull. The statistics speak for themselves, with a Wyzowl survey revealing that 86% of businesses now wield video marketing as a potent tool in their arsenal.
The trend is set to continue unabated. As the competition heats up, businesses must keep up with the times and embrace the power of video to captivate and engage their audience.
So, why has video become such an essential part of marketing strategies? Let’s explore six reasons why you need to start using video in your marketing efforts:
Video Boosts Engagement and Conversions
Video is king when it comes to capturing attention and keeping viewers engaged. As the saying goes, “A picture is worth a thousand words,” and a video is even more.
With its ability to tell a story, showcase products or services, and provide social proof through customer testimonials, a video is a powerful tool for boosting engagement and driving conversions.
A fashion retailer creates a video showcasing its latest collection with models walking down the runway. The video highlights the features of each garment, the quality of the fabrics, and the overall aesthetic of the collection.
The video ends with a call to action, encouraging viewers to visit the retailer’s website to browse and purchase the collection.
Video Helps Build Trust and Credibility
In today’s world, where consumers highly value trust and authenticity, video can be a game-changer.
By providing a more personal and authentic connection with viewers, video can help build trust and credibility with your audience. Think of it as a window into your company’s values, culture, and expertise.
A software company creates videos featuring its team members discussing their roles and expertise, giving viewers a behind-the-scenes look at the company.
The videos show the company’s values, culture, and knowledge and help establish trust and credibility with potential clients.
Video Appeals to Mobile and Social Media Users
In a world where people are constantly on the go and glued to their mobile devices, video is the perfect medium for capturing their attention.
With the rise of social media platforms like Instagram, TikTok, and YouTube, video has become an essential part of the online landscape. By creating short, attention-grabbing clips or user-generated content, businesses can tap into the power of video to reach a wider audience.
A coffee shop creates a short video showing how to make a latte art heart design and shares it on Instagram. The video is eye-catching and easy to watch on mobile devices and attracts many views, likes, and shares.
Video Can Improve SEO and Online Visibility
In addition to its engagement and trust-building benefits, video can boost a website’s search engine optimization (SEO) and online visibility.
Creating high-quality, informative videos that attract backlinks and keep viewers on your site for longer can improve your search engine rankings and attract more traffic.
A dental clinic creates a video explaining the benefits of dental implants and how the procedure is performed. The video is embedded on the clinic’s website and shared on social media. As a result, the video attracts backlinks from other websites and improves the clinic’s search engine rankings.
Video is Versatile and Cost-Effective
One of the great things about video marketing is its versatility. The possibilities are endless, whether you’re looking to create product demos, tutorials, or brand storytelling videos.
And with the rise of user-generated content and the ability to repurpose existing footage, video can be created on a budget. As the saying goes, “The best camera is the one you have with you.
A small business owner creates a video using their smartphone camera to introduce their brand, showcase their products, and share their story. The video is uploaded to YouTube and shared on the business’s website and social media channels, providing a cost-effective way to create engaging content.
This approach is particularly useful compared to the cost of a 30-second commercial video made by professionals, which can be prohibitively expensive for small businesses.
Video is the Future of Marketing
Last but not least, video is the future of marketing. With the rise of new technologies like virtual reality and interactive content, the possibilities for video will only grow. By embracing video now, businesses can stay ahead of the curve and continue to capture their audience’s attention in new and exciting ways.
A travel agency creates a 360-degree video showcasing a popular destination, allowing viewers to explore the location as if they were there. The video is uploaded to the agency’s website and shared on social media, providing potential travelers with an immersive and interactive experience.
Successful Video Marketing Campaigns
Here are some reimagined examples of enterprises that have adroitly harnessed the power of video marketing:
Dollar Shave Club: This suave subscription-based grooming emporium made a splash with its now-legendary “Our Blades Are F***ing Great” video. The witty and impudent video swiftly went viral, endowing the establishment with a colossal following and ultimately leading to its acquisition by Unilever.
Airbnb: The vacation rental platform leverages video to flaunt the exceptional properties procurable. Its “Views” compendium of videos escorts viewers on a virtual excursion of some of the most breathtaking and idiosyncratic properties obtainable for lease, providing an immersive and inspirational experience.
GoPro: The action camera colossus has erected its brand around user-generated content, with videos fashioned by its customers flaunting the incredible adventures and experiences they capture with their cameras. The establishment’s YouTube channel boasts over 9 million subscribers, and its videos have been viewed billions of times.
HubSpot: The marketing software giant employs video in sundry ways, from product demonstrations and customer testimonials to webinars and thought leadership content. Its “Inbound Marketing” video series has become a preeminent resource for marketers learning about the latest trends and techniques.
Nike: The athletic apparel and footwear titan deploys video to flaunt its products in motion, featuring top athletes in its advertising campaigns and accentuating the features and benefits of its products. Its “Dream Crazier” video featuring Serena Williams has been notably triumphant, inspiring and empowering viewers with its message of surmounting obstacles and breaking down barriers.
Dropbox: In 2012, Dropbox revolutionized its marketing strategy with a captivating doodle video titled “Dropbox – The Animated Short Film.” This hand-drawn animation creatively illustrates the advantages of their cloud-based storage service, with a relatable protagonist named Josh at the center of the story. The video’s success speaks for itself, garnering over 30 million views on YouTube and significantly boosting Dropbox’s visibility and user adoption.
Video marketing is an essential tool for businesses today. By boosting engagement, building trust and credibility, appealing to mobile and social media users, improving SEO and online visibility, and being versatile and cost-effective, video has become a must-have for any marketing strategy.
So, what are you waiting for? Start incorporating video into your marketing efforts today and see the results for yourself.