The purpose of HellaGood.Marketing and any other marketing company to define business goals and create a strategy to achieve them.
How to Create an Effective Digital Marketing Strategy?
This digital agency hellagood.marketing/ develops a strategy in the following way:
- goal setting;
- definition of the target audience;
- creation of a client’s portrait;
- selection of suitable marketing channels.
What is digital marketing?
This is a common name for the marketing of services and products. Its goal is to attract and retain customers. It uses different types of advertising, including television and radio.
What is internet marketing?
Let’s compare the two terms.
Digital Marketing | Internet Marketing | |
|---|---|---|
| Coverage network | All Internet marketing tricks and classic types of advertising, such as billboards | All tricks for selling goods on the Internet |
| Analysis Format | Efficiency is achieved with end-to-end analytics | Audience coverage matters |
| Communication format | Analysis of a person, his capabilities, priority, behavior | This is where demand creates supply |
| Strategy | Requires the creation of a common tactic | A more precise form of digital strategy |
| What does | This includes a set of strategies for brand promotion | A subset of the digital market for working on the Internet |
| TV advertising, radio commercials, promotional SMS | Yes | No |
Precise target
The agency must study the target client in detail. This will allow you to find out how the proposed service or product will solve the problems of customers. Therefore, you should collect information about customers, analyze social networks, study competitors, and identify the exact target for the audience.
Buyer portrait
The HellaGood.Marketing agency must determine which way the client goes before making a decision to purchase a product or service.
Competitor analysis
There is competition in every niche. With this option, you can determine exactly how competitors find customers. This will require an analysis of their strengths and weaknesses.
Buyer’s journey
Here the route of the potential client is determined. The goal of specialists is to find problems and ways to solve them by buying a product from the right brand. Here you can distinguish 3 ways of the buyer: awareness, consideration, and decision-making.
Choice of Digital Marketing Channels
The most popular methods are SEO optimization, mailings, and contextual and banner advertising. This also includes SMM promotion and blog advertising.
Choosing Internet Marketing Tactics
HellaGood.Marketing specialists choose a set of actions that is necessary to achieve the set price. Features of the choice of Internet marketing tactics directly depend on the long-term goals of the customer.
What does an effective digital strategy look like?
An effective digital strategy gives real results in practice. It improves performance. Tactics should focus on digital technologies and optimize workflows.
Stage number 1. Creation and launch of the site
First, you need to decide on the purpose of the site. It can be a business card, showcase, or online store. Then the programmers execute the order in accordance with the chosen concept.
Stage number 2. SEO promotion
The site must be optimized for search engines. This will improve its ranking and increase traffic.
Stage number 3. Launch of contextual advertising
This is an effective way to drive interesting traffic to your site.
Stage number 4. SMM marketing
Brand promotion on social platforms. At this stage, the target audience of the resource increases.
Conclusions
An effective digital marketing strategy will be the key to brand success. HellaGood.Marketing specialists create unique project promotion tactics for each client.