10 Tips to Pick Your Business Domain Name

November 11, 2022

When building a business website, choosing the perfect domain name is crucial. It represents your company and can improve brand recognition, helping the audience to remember your business easily.

However, it might be challenging to determine the best domain name for your business since it is ideal for keeping the same domain for as long as your business runs. That’s why this article will give you ten tips for picking the perfect business domain name. Let’s get started!

1. Pay Attention to Domain Extensions

A domain extension or a top-level domain (TLD) is the suffix after a domain name. It is often used to represent different types of websites. For example, .edu is an extension for educational institution sites, while companies in the technology industry often use .tech.

Choosing the perfect domain name extension for your business website will help solidify its branding. When possible, we recommend opting for .com if you run a commercial business, as that is the most popular domain extension

However, if you can’t register a .com extension with your chosen website name, other popular options like .shop, .online, and .org are great alternatives. These options are usually more readily available for premium domain name registration. 

Another excellent option is using a country code TLD (ccTLD) if you want to target a local audience. Some popular ccTLDs include .us for the United States, .tv for Tuvalu, and .es for Spain.

2. Make It Easy to Spell and Pronounce

Easy pronunciation and spelling help users quickly share their domain name with others. A simple domain is also easier to type into search engines, so the best option is to avoid using any complex words or phrases.

To find the right domain name with this criteria, consider opting for four-letter combinations where the pattern is consonant-vowel-consonant-vowel (c-v-c-v). Many businesses use this pattern for their brand names, such as Meta and Nike.

3. Keep Your Domain Name Short

Another tip for choosing the perfect domain name is to make it short. That way, people can easily remember your business site. For this reason, we recommend aiming for a domain no longer than 15 characters.

Furthermore, short domain names can improve your visitors’ user experience since they reduce the chances of typos, misspellings, or autocorrect on mobile devices. As a result, it decreases the possibility of any lost traffic to your site.

4. Incorporate Keywords

Adding keywords to your business name and domain can improve its online visibility and search engine optimization (SEO). This helps search engines understand what your website is about so it can get a better rank on Google search results.  

When incorporating keywords, make sure to select one that is relevant to your business niche and audience. For example, the domain ChicagoBakery.com uses an exact match domain (EMD) that immediately informs users what the website is about.

Although you don’t need to use EMDs, keep in mind to only add keywords that sound natural with your domain name. We recommend using a free tool like Google Keyword Planner to help you find popular keywords.

5. Avoid Hyphens and Special Characters

While adding hyphens may seem like a clever solution to get your desired domain name, it can be inconvenient to say them verbally – such as “dash” or “hyphen.” 

Plus, these types of domains can confuse visitors when they are trying to recall a website name, making them more prone to typos. The same also applies to double letters and numbers that can be hard to read and type correctly, such as Faarm2Table.com

To create an ideal domain name, it’s generally best not to use any numbers or special characters. This will enhance your business branding and boost its memorability.

6. Leverage a Domain Name Generator

If you need inspiration for your business’ domain name ideas, use domain name generators like Domain Wheel and Nameboy. They can help find the perfect name for your website address based on the keywords you input. It’s an excellent way to save time rather than manually searching for domain alternatives. 

To use a domain generator, simply enter a few keywords and click Submit. It will then give you a list of available domain names along with various domain extensions, such as .biz, .io, and .ly

7. Choose A Unique and Brandable Domain Name

One of the most important aspects of creating a good domain name is its brandability. Brandable names usually do not have any descriptive meaning but are distinctive and catchy, which can boost brand recognition. This can make your website stand out from competitors. 

To create a brandable domain, ensure that it is unique and not similar to other brand names. Some good examples include Yahoo.com and YouTube.com, which are much more memorable than something like BuyBagsOnline.com

8. Pick a Flexible Domain Name

While choosing a domain name specific to your niche is a great idea, make sure it doesn’t limit your site from expanding in the future. That’s why we recommend selecting a flexible domain name suitable for long-term growth.

For example, FoodPhotography.com might be suitable for a food blog. However, if you want to expand your blog and discuss topics surrounding home decor, the domain name might not successfully attract a new audience with these interests.

It’s also important to note that moving a website to a new domain name can be a long process and affect SEO rankings. As such, it’s best to find a domain that stands the test of time.

9. Research Your Domain Name

Before registering a domain name, check whether other businesses have used the same or similar names and whether it has been trademarked. A similar name can confuse website visitors and may even cause legal copyright issues.

There are several tools to help you check the domain history, like Whoxy and WHOIS. Doing so will prevent you from registering domain names previously used by bad or spammy sites. Furthermore, conduct a trademark search to check the legal status of a domain name.  

10. Register Your Domain Name Quickly

Since many new domain names are registered daily, your preferred domain might not be available for too long. Moreover, domain prices can vary depending on the name’s popularity, domain registrar, and domain extension. Some domains can even cost up to a million dollars. 

For these reasons, act quickly when you see a good domain name. Otherwise, other people might seize the opportunity.

Research the best domain registrars for the most reliable service, like Domain.com. For a better deal, we recommend finding a web hosting provider that offers a free domain name with its hosting plans, like Hostinger.


Finding the right domain name for your business can help you establish strong branding and a good first impression. In this article, we’ve shown you ten valuable tips for picking a business domain name. 

Here’s a summary:

  1. Choose your domain extension carefully.
  2. Ensure that it has easy pronunciation and spelling.
  3. Keep it short.
  4. Add keywords to your domain name.
  5. Avoid special characters and hyphens.
  6. Use a domain name generator.
  7. Make it unique and brandable.
  8. Opt for a flexible domain.
  9. Check the domain’s history.
  10. Register it quickly.

We hope this article has helped you to determine the perfect website address for your business. Good luck!


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