Whether you are a new website developer or looking to make a profile, you have to know the features to look for on a dating service. We have come up with the ten best features that a website must have. These elements of a website must be available to users, or the site is not going to be appealing to a modern audience. Ensure the site you use or make has high-quality versions of these features.
1. Advanced personalized search
Dating sites have to give their users the ability to meet people that strike their fancy. That being the case, advanced personalized searches are a must-have for every serious dating site. Take Upforit as an example. This website has thrived by helping people use the site’s search feature to find everything a person could want in a romantic match. Culture, race, location, and much more are all searchable so that every individual can match with someone perfect for them. Implement this element, and people will flock to your platform.
2. Location-specific search
Another thing that a dating site must have is the ability to provide a location-specific search to users. A GPS search function is a great tool to help people meet romantic interests that reside in the same area as them. Creating local matches between people can ensure that a romance thrives and that people take things offline as soon as possible.
3. Match recommendations
Searching for all your potential romantic partners can be tiresome. The website should do some of the work, too. That is why people love sites that take their interests into account and provide them with match suggestions. These are often based on the input and interests that a person has entered into the site, but the suggestions can also be somewhat random to encourage people to try new things. Either way, they have to be on the site to show users the variety of people awaiting them online.
4. Instant messaging
The advent of instant messaging is often considered the most important development in the history of online dating. The ability to talk to people immediately no matter where they are in the world is the binding force of a dating service, and it’s a tool that every site needs to have if it wants to find success in the modern day. Without IMs, online dating is a complicated email and social media website, and that’s not enough to hold members on the site.
5. Video chat
Video chats have completely changed the way that dating websites connect people today. In fact, one could argue that a video chat capability in a dating site is the ultimate detail to determine whether a site is high-quality or not. Video chats allow for authentic dates to take place online, for people to vet their dates, and for sites to flex their technological muscles.
6. Pop-up notifications
When you are dating online, you need to have some kind of way to know when other people are trying to contact you, when new features become available, and when the site has offers for you. A pop-up notification is the best way for people to learn about the happenings of the site. From the user’s standpoint, these are important tools to give them insight into dating. From the site’s perspective, they help the website gain customer interest and get them back online.
7. Display preferences, visitors, likes
When someone arrives on a person’s profile, they need to have some way of showing their interest. The social media aspects of a dating website, like the metrics of visitors, likes, or demonstrating preferences on one’s homepage, are all important tools for bringing people together.
8. Allowing to send photos, videos, gifts
When it comes to messaging on dating websites, it is necessary to have the means to send multimedia communications. That means a website needs to support photos being sent in personal messages along with videos. These supplements to dating sites allow for relationships to go deeper than an instant message and a video chat. Moreover, online gifts can help people show their love for others and gain their favor.
9. Anti-fraud screening
Dating sites used to be breeding grounds for fraud. Individuals would set up scam accounts to scam others and try to get them to give away money or valuable information. Having systems in place to prevent this from happening is necessary to keep people from being scammed.
10. Adaptation to mobile phones
Mobile dating platforms like smartphones and tablets are the most common way for people to engage with others on a dating service. As such, any good dating website has mobile compatibility: it’s that simple.
11. Protect user privacy
Modern websites need solutions to prevent users from having their personal information stolen. To that end, a dating site needs to have sitewide encryption protocols in place to prevent password theft, data loss, and every other form of user information on the website. The services that can help prevent these data leaks can be expensive, but it’s crucial to creating good customer experiences.
12. Multi-language support
If you want your website to have the most people using it, then it has to have multi-language support. You want your users to find love no matter where they are in the world. Moreover, you want to have the largest group of users possible so that people can find love, and the website can generate revenue simply by having language support built into it.
Building a great dating site takes a lot of effort and time. Yet, the development process starts with identifying which parts of a website you want to include. The ten main elements of the website that we have identified as well as the other two, we chose to show things that you should want to see on a great dating site. If the website you wish to develop or use does not have most of these features, then it’s a good sign that the service needs more work.