Created 9/10/08
RONNI T. MARSHAK, as a Senior Consultant with over 20 years of industry experience, is the Patricia Seybold Group’s leading expert in working with start-up and emerging high-tech companies helping them to formulate corporate and product positioning strategies and to identify current and emerging competitive landscapes. She… (more) provides feedback to companies on the design and functionality of their products and recommends as well as prioritizes improvements and enhancements for them to implement. Marshak and Patricia Seybold were the early co-developers of the Group’s Customer Scenario® Mapping Consulting methodology. Marshak leads Customer Scenario® Mapping sessions to help clients formulate and develop customer-centric best practices. (less)
collaboration,
customer scenario,
customer scenario pattern,
moments of truth,
customer innovation guide,
customer codesign,
outside innovation