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Comments (1)
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Great voice and tone, fun fresh read. I like the variety of communication topics.
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heatherrast on Sep 14, 2008
by heatherrast
Created 9/14/08
Insightsndingenuity is written by a veteran marketer who is student and steward of branding. Believing that consumer connections precede internalization of a brand promise, Heather writes about ways to attain organizational value by nurturing consumer relations.