FORMAT is the layout or form of presentation of a lifestyle created by a group of inner city kids who grew up in Jamaica, Queens, New York. This lifestyle consists of art, fashion, sports and entertainment. It’s simply the way we perceive life from what we’ve lived through, seen and were taught. The FORMAT is rough, edgy and extreme. We live the moment, we do what we feel while bending the rules of society. Every interaction with the FORMAT brand is of an experience within itself. One may shop at our location and come across an item that they have never seen before or come across an appealing brand they never heard about. People often see one of the FORMAT’s owners Nigel Sylvester, doing things with a BMX bike that most could never image could be done. Every FORMAT experience can be a learning experience whether it deals with sports, fashion, entertainment, art or life. We feel you should live your own FORMAT.