What does chueco mean? Chueco means "crooked" in spanish. Growing up in Boyle Heights my family would use this word to describe something when it wasn't right. "Mijo, your shirt is chueco on the side. Fix it," my mom would tell me. As a Chicano, things have always been chueco. Through economics, culture, familia, politics, and (place your answer here.) Everyone can speak to a little chueco in their lives. I chose this name for my business to embrace the chueco in all of us. Everyone has a little chueco in thier lives no matter what culture you come from. I hope that as a community we can embrace our chueconess and learn to celebrate all the positive things we each have to offer one another. One love. Isaías D. Rodríguez is an independent multimedia producer and owner of chueco c/s, a multimedia business that focuses on producing products and services that educate, empower, and inspire the community. Originally from Boyle Heights, CA, Isaías moved to the San Francisco Bay Area in 1996, where he developed into a producer, director, visual artist, video instructor, filmmaker, and community organizer. Isaías is the Community Engagement Youth Arts Manager at the Yerba Buena Center for the Arts, a multidisciplinary art center, that feature visual arts, performing arts, film/video and education programs.