David Carlson is the founder of the Swedish design brand David Design. Today David works with design and brand management for companies and organisations including ABSOLUT, Sony Ericsson and Level Vodka. In 2006 David founded David Report, a creative hub with a humanistic approach at the intersection of design, innovation and brand communication. The key parts of David Report is the quarterly bulletin and the blog which is updated an a daily basis. He is also running the lifestyle shop Carlson Ahnell together with his wife Madeleine in his hometown. David Carlson is enjoying the relaxed life in the small beach community Falsterbo with perfect infrastructure in the heart of the expansive Öresund region in the southernmost part of Sweden. Over the years he has been interviewed numerous times in global media including magazines, TV and radio. He is commissioned as moderator and writes debate articles. He is also regularly invited as speaker and panel member at conferences in Sweden and abroad. His lectures covers trends concerning design, entrepreneurship, communication and brand development. One of his big private interests is music. His musical story started as DJ back in the late 70th’s playing Rose Royce and Curtis Mayfield 45´s. He has also been playing guitar in different groups over the last 20 years (he was signed by EMI in the 80’s…). Over the last years David Carlson has released three compilation CD´s on Swedish, French and Japanese labels (in cooperation with Swiss journalist and DJ Olivier Rohrbach). He is also involved in advisory boards at a Montessori school, a college, a nature preservation organisation and an urban environment group. In the late seventies he won the Swedish track and fields junior championship in hurdle race.